EP07: How Brands are Preparing for the Shorter 2024 Black Friday Cyber Monday Holiday

OMG! When is Black Friday, Cyber Monday? | Episode 7 | ASOM Pod

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In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), the team dives deep into the intricacies of planning for Black Friday and Cyber Monday in a year where you have 1 whole week LESS to sell.

They share personal experiences, mistakes, and strategies involving inventory management, email segmentation, and leveraging user-generated content (UGC).

Hear perspectives from John, Amir, Jimmy, and Bryan as they discuss the impact of consumer behavior, holiday sales trends, and effective marketing tactics.

This episode aims to prepare brands for the challenges of a compressed holiday sales period. Tune in for insightful discussions and valuable takeaways to help you master Black Friday and Cyber Monday!

If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!

00:00 Luxury Ride and Lunch Experience

00:12 Intro: Welcome to the ASOM Pod

00:37 Meet the Hosts

01:58 Black Friday and Cyber Monday Discussion

03:37 Changing Trends in Black Friday Sales

05:21 Challenges and Strategies for Black Friday

09:21 Retail and Distribution Insights

11:50 Creative Black Friday Promotions

26:53 Stories and Lessons Learned

29:12 Exclusive Designs and Limited Time Offers

29:44 Marketing Strategies for Black Friday

30:28 Inventory Management Challenges

33:31 Nightmares and Mistakes in E-commerce

35:10 Planning and Predictions for Black Friday

39:00 The Impact of Inflation and Consumer Behavior

47:39 Final Thoughts and Takeaways

Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

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