Marketing Shakespeare

Marketing Shakespeare

Getting audiences interested in Romeo and Juliet might be easy. But what about those more unfamiliar Shakespeare plays? Here’s an insider’s take on marketing and promotion at America’s Shakespeare festivals and theaters. Our guests are Katie Perkowski, Director of Marketing at the Alabama Shakespeare Festival in Montgomery, Alabama; Jeff Fickes, who is Communications Director at the Seattle Shakespeare Company; and Emma Corey, Director of Marketing and Communications at the Hudson Valley Shakespeare Festival in Garrison, New York. All three are part of the Folger’s Theater Partnership Program. They are interviewed by Barbara Bogaev. From the Shakespeare Unlimited podcast series. Published January 9, 2018. © Folger Shakespeare Library. All rights reserved. This podcast episode, “There is the Playhouse Now, There Must You Sit” was produced by Richard Paul. Garland Scott is the associate producer. For more information, show credits, and transcript: https://www.folger.edu/shakespeare-unlimited/marketing

Jaksot(296)

Hamnet, with Chloe Zhao and Maggie O'Farrell

Hamnet, with Chloe Zhao and Maggie O'Farrell

Hamnet, the acclaimed novel by Maggie O’Farrell, is now a major film. The story imagines the life and death of Shakespeare’s son, Hamnet, whose loss would later echo through one of his most famous tra...

2 Joulu 202536min

London's First Playhouse and Shakespeare

London's First Playhouse and Shakespeare

Before Shakespeare became a literary icon, he was a working writer trying to earn a living in an emerging and often precarious new industry. In The Dream Factory: London’s First Playhouse and the Maki...

17 Marras 202536min

Mary, Queen of Scots, with Jade Scott

Mary, Queen of Scots, with Jade Scott

Imprisoned for nearly 20 years by her cousin Queen Elizabeth I, Mary, Queen of Scots, fought her battles through words, sending and receiving coded letters hidden in books, garments, and even beer bar...

3 Marras 202536min

Richard Burbage and the Shakespearean Stage

Richard Burbage and the Shakespearean Stage

Long before Shakespeare became a household name, there was Richard Burbage. As the first actor to play Hamlet, Macbeth, Richard III, and King Lear, Burbage helped define what it meant to be a Shakespe...

21 Loka 202534min

Harriet Walter: New Words for Shakespeare's Women

Harriet Walter: New Words for Shakespeare's Women

Shakespeare’s plays are filled with unforgettable women—but too often, their voices are cut short. Ophelia never gets to defend herself. Gertrude never explains her choices. Lady Anne surrenders to Ri...

7 Loka 202535min

Stephen Greenblatt on Christopher Marlowe

Stephen Greenblatt on Christopher Marlowe

Christopher Marlowe and William Shakespeare were both born in 1564, rising from working-class origins finding success in the new world of the theater. But before Shakespeare transformed English drama,...

23 Syys 202540min

Al Letson on his play Julius X

Al Letson on his play Julius X

You may know Al Letson as a journalist—he’s the host of the popular investigative podcast Reveal. Before that, he created and hosted the public radio show State of the Re:Union. But Letson is also an ...

8 Syys 202529min

Director Rosa Joshi on Julius Caesar Today

Director Rosa Joshi on Julius Caesar Today

Shakespeare’s Julius Caesar feels urgently contemporary in Rosa Joshi’s new production at the Oregon Shakespeare Festival—one of America’s largest and longest-running theater festivals, now in its 90t...

26 Elo 202540min

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