89: Exploring the Transformational Power of Baking and Makeup with Jerrod Blandino

If there's one thing a lot of us have been doing since the start of COVID last spring, it's returning to our kitchens – sometimes to help us grieve, sometimes to find joy, and sometimes just for needed sustenance. But there's something about baking in particular that has re-emerged as an incredible source of joy and heart.

My guest this week is Jerrod Blandino, and he is here to talk about how his personal experiences baking have transformed into something much bigger and community based.

Jerrod is the Co-Founder and Chief Creative Officer of Too Faced, a beauty brand he launched with Jeremy Johnson in 1998. Blandino got his start working behind the Estee Lauder makeup counter in the 1990s, and through working one-on-one with clients, he quickly discovered the transformative power that makeup had on women. While he loved working behind the counter, one of his main goals was to create a fun and unique makeup brand that would inject joy back into an industry that was rigidly defined by rules. With a credit card, laser-like focus, and a dream to celebrate and empower women, Too Faced Cosmetics was born.

Over twenty-two years, Blandino's out of the box creativity helped pave the way to make the bran grow into a multi-million dollar business. Aside from Beauty, Blandino's other greatest passion in life is baking, and many of Too Faced's product names are a nod to this - if you've ever used Too Faced products, you'll immediately think about the captivating food-inspired and infused scents that many of their products have – there are cocoa contours, peach eye shadow palettes, and cinnamon bear lip plumpers… it's really like a candyland dream come true!

In 2019, he began baking more seriously, and started an IGTV series, #BakeupwithJerrod, which has racked up thousands of views and features celebrity guests. Today, Jerrod is here to talk about his revamped IGTV Bakeup series, and shares how he takes inspiration from the beauty of the natural world to bring to his beauty and baking experiences. I don't know if it's obvious yet, but I'm a huuuge fan of Too Faced cosmetics, so being able to interview Jerrod on the intersections of beauty and food is really a dream come true for me!

Learn More About #BakeupwithJerrod!

• IGTV Series: @jerrodblandino (use #BakeupwithJerrod to share your baking!)
• Website: Too Faced Cosmetics