Business of Apps Podcast9 Marras 2020

#44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group

An app growth is always on the radar of every app developer or a brand. Eavesdrop any app marketing team brainstorming session and you'll hear them avidly discussing how to gain more loyal app users and what user acquisition channels to focus on.

Now, dating apps have a special place in the app industry and in our lives. No matter where you live, your age, or your gender, you probably use mobile apps to connect with others and dating apps is surely one way of doing that.

Today’s guest is Geoffrey Cook, CEO of The Meet Group. Meeting other people to socialize or date is simply part of human nature. The Meet Group is the largest provider of live streaming dating apps.

Today’s Topics Include:

✔️ Five Dating Apps: MeetMe, SKOUT, Tagged, LOVOO, and GROWLr

✔️ Dating Community: 15 million monthly users mostly in United States and Europe

✔️ Live Streaming Solution: Monetizes via users giving each other virtual gifts

✔️ COVID Impact: Created significant increase in dating game usage in past five months

✔️ Management Tools: Shift to remote work using Zoom, Slack, and more for productivity

✔️ Marketing Channels: Singling out pricing power to acquire new users for growth strategy

✔️ Types of Content: Create user-generated content in form of chats and messages

✔️ Live Streaming: Consumption and production offers connection during social distancing

✔️ Videos: More efficient, more information available, and less risk swiping left or right

✔️ Android or iOS? iOS

✔️ Favorite App(s): Medium

✔️ What’s Geoffrey looking forward to with app technology in the future? Authenticity and AI

Links and Resources:

Quotes by Geoffrey Cook:

“The way we think of ourselves is really as the mobile version of the bar, the coffeehouse, this social gathering place.”

“What we’ve been doing that’s fairly unique is adding live streaming video to dating since 2016. And lately, we’ve been aiming to make everyone the star of their own dating show.”

“We, essentially, use all the same tools we used before the pandemic. We just use them more given that there is no in-person contact.”

“Marketing is always a challenge. Year over year, we’re seeing rates (cost per registrations) go up as it costs more to acquire users.”

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(267)

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the team...

22 Kesä 46min

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why i...

8 Kesä 23min

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It ...

28 Touko 1h 2min

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, M...

25 Touko 22min

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

What if your MarTech stack was actually working for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies...

27 Huhti 36min

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative ...

30 Maalis 33min

#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way user...

2 Maalis 12min

#260: Your mobile app strategy is backward with Matt Hudson, Founder of BILDIT - by Branch

What if your mobile app strategy was holding back your entire company's growth? In this episode, Amanda and Adam of Branch welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thin...

23 Helmi 40min