Business of Apps Podcast15 Maalis 2021

#59: App localization best practices with Victoria Chang, International Growth Lead at Flowkey

Growing the app's user base is what on an app marketer's mind from Monday till Friday and possibly on weekends as well. Going international is one of the ways to expand an app's user base.

Today’s guest is Victoria Chen, International Growth Lead at Flowkey, a piano learning app for beginners, returners, and advanced players. Victoria is sharing her experience of the app's localization and helping you to avoid possible mistakes you may make, having zero experience with it.

Today’s Topics Include:

✔️ Global Landscape and Growth Marketing: Internationalization tackles local issues

✔️ Flowkey: Professional pianists create and produce in-house arrangements for all abilities

✔️ Popular Songs: Learn to play the songs you know and love (i.e., Piano Man, Swan Lake)

✔️ Benefits: App brands should go to other markets to get more users and revenue

✔️ Is it worth it? Depends on total effort, research, cost, and if the app is translatable

✔️ Market Criteria: Potential profit, market size, and purchasing power

✔️ Mental Health Market: Keep yourself mentally healthy, even if you have to pay for it

✔️ Localize App: Make product usable/available, launch it, develop authentic improvements

✔️ Regional Manager: Translate apps using someone familiar with culture, native language

✔️ Key Takeaways: As you build a localization strategy, start with a plan and local insights

✔️ Android or iOS? iOS

✔️ Favorite mobile app(s)? Wolt

✔️ What technology would Victoria find useful in daily life? Augmented reality

Links and Resources:

Quotes from Victoria Chen:

“Going to another market directly means getting more users and having more revenue.”

“In terms of purchasing power, I will usually suggest people to go a bit deeper—not only how much people are spending, but what they are spending it on?”

“If you are a business, you have to also look at what type of category people are willing to pay for it or invest in it.”

“People know that they should pay for education for learning languages, learning instruments, but it’s still quite a new concept that people should invest in their own mental health.”

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(267)

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the team...

22 Kesä 46min

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why i...

8 Kesä 23min

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It ...

28 Touko 1h 2min

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, M...

25 Touko 22min

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

What if your MarTech stack was actually working for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies...

27 Huhti 36min

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative ...

30 Maalis 33min

#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way user...

2 Maalis 12min

#260: Your mobile app strategy is backward with Matt Hudson, Founder of BILDIT - by Branch

What if your mobile app strategy was holding back your entire company's growth? In this episode, Amanda and Adam of Branch welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thin...

23 Helmi 40min