Business of Apps Podcast7 Helmi 2022

#95: Mobile App Onboarding: how to get it right with Marissa Hsu, Senior Designer at Phiture

Alright, if you ever traveled somewhere by plane you’ve got a chance to hear this announcement “Boarding complete”. If you were lucky to buy a ticket on a cruise ship, that long process of staying in the queue and getting yourself and your stuff on the ship is called onboarding.

Where else do you have a chance to encounter this notion? Well - mobile apps! To explain what exactly do we mean by that we’ve got Marissa from the mobile growth consultancy Phiture. Mobile app onboarding is one of the must-have components of every app marketing strategy. Today, with a rare exception, brands need to think through the entire interaction experience their users have with the app, otherwise, mobile app churn will ruin that app project.

Today’s Topics Include:

With a background in graphic design and social media marketing, three years ago Marissa moved to the one and only Berlin to do e-commerce and B2B
What is onboarding
The best practices for mobile app onboarding
No-nos for app onboarding
The shortest and longest app onboarding
The key message to app marketers
What side of the Android & iOS duopoly Marissa is? iOS
What features would Marissa miss most leaving his smartphone at home? Google Maps
What’s missing from mobile app technology? More apps to tackle big challenges our civilization has been facing.

Links and Resources:

Marissa LinkedIn profile.
Phiture website.

Quotes from Marissa Hsu:

"Onboarding is your users first impression. The purpose is to guide the user activation, which is essentially the user's experience of the value of the app for the first time.

I think just framing copy in terms of ways that it benefits the user, like not saying necessary look at this feature but saying this is how this feature can benefit you.

I'm more excited to see technology kind of blossoming in ways that add clear value to our lives. "

Brought to you by Business Of Apps

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