Business of Apps Podcast7 Marras 2022

#127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at Branch

Every industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the game are changed significantly.

For the app industry that change was the introduction of the SKAdNetwork by Apple a couple of years ago. For some that was the moment of shock and terror, for some folks who kind of saw it was coming, it was just the moment when it became reality.

Today Alex will tell us about SKAdNetwork 4.0 from Apple, Privacy Sandbox from Google, and what subscription app owners should do about it.

Today’s Topics Include:

The state of the app industry app user privacy wise
SKAdNetwork. 1.0 - 4.0 history recap
SKAdNetwork 4.0 special features
Google's Privacy Sandbox for Android
Privacy Sandbox highlights
What's coming for both SKAdNetwork and Privacy Sandbox
One thing that gets Alex the most
Android or iOS? Both
Alex's first mobile phone was a small flip-phone
What features would Alex miss most? Notes-taking apps - can't live without it.
What’s missing from mobile app technology? More features to make a smartphone a utility device

Links and Resources:

Quotes from Alex Bauer:

“We need strong user privacy protection laws - this is not in a debate by anyone.”

“It's really difficult to balance those two extreme objectives [privacy and targeted ads] and the act of trying to find the balance I think is good to drive a lot of innovation.”

“I think it solves a few of the key ones that were so significant that they were really blocking even basic implementation of an ad monetization.”

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