#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus

#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus

I don’t think anybody in the app industry would argue with the fact that growth is what occupies app marketers’ and developers’ minds all the time. From Monday to Friday and, unfortunately quite often, from Friday to Monday as well, people do mental gymnastics for how to make their app’s growth more efficient.

But if you don’t measure it properly you can not improve it. What analytics reports are important to check regularly to measure your app’s growth? How do we do incrementality growth analysis? I invited Jeff to riddle these puzzling questions for you.

Today’s Topics Include:
  • Jeff Wang's background
  • Cohort and funnel definition
  • App analytics reports to focus on
  • The most important report to work with
  • App analytics reports to check less often
  • Incrementality growth analysis
  • The takeaways
  • Android or iOS?
  • Jeff's first mobile phone
  • Leaving his smartphone at home, what features would Jeff miss most?
  • What features Jeff would like to see added to his smartphone?
Links and Resources: Quotes from Jeff Wang:

“I can spend all day looking at the reports, especially when you have a lean team. It's really important to get a sense of your business impact to guide workflows as well as the strategical direction."

“One good tip I would give is to have a regular cadence for certain reports."

"I think since we're a subscription product, looking at churn is really useful, seeing what a month-to-month looks like."

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Jaksot(268)

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#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

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Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why i...

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#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

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#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

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#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

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#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

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