#168: Using AI to streamline your Mobile marketing operations with Fouad Saeidi, CEO at App Growth Network

#168: Using AI to streamline your Mobile marketing operations with Fouad Saeidi, CEO at App Growth Network

Today people find use for Generative AI tech for so many things - entertainment, science, art and, of course, work. For the first time this tech can actually find applications for people's daily lives, it's easy to use, for the most part, it's free. Yet. Just like any new tech, of course there is a flip side - Generative AI tools like ChatGPT used by hundreds of millions do threat many jobs to go extinct.

But today we want to talk about how Generative AI and AI in general can help to make life of a mobile marketer easier and we have Found Said, CEO of App Gardens to cover for us a few major components of mobile marketers' workflow that can be streamlined by AI.

Today’s Topics Include:
  • Fouad Saeidi's background
  • What is App Guardians today
  • Fouad's take on ChatGPT
  • How AI can help with mobile ad campaign personalization
  • The use of AI to analyze app installs and post-install events
  • The role of AI in combating mobile ad fraud
  • How AI can help to improve mobile ad campaign performance
  • Can AI be instrumental in dealing with ad campaign reporting?
Links and Resources: Quotes from Fouad Saeidi:

"Leverage AI for your future refined adjacent creation"

"There will always be demand for insights and expertise; the right AI usage can just enhance our productivity"

"UA Campaigns are all about validating the who/what/when with proven hypotheses, The right Ai usage can accelerate us."

Brought to you by Business Of Apps

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Jaksot(268)

#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel

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#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

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#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

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Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why i...

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#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It ...

28 Touko 1h 2min

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

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Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, M...

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#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

What if your MarTech stack was actually working  for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies...

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#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative ...

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#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

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Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way user...

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