615: Brad Thor - The Art & Science of Storytelling, Creating Surprise, Billions, Ray Donavon, & The Willingness (& Ability) To Break The Rules

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Notes:

Brad Thor best selling author of 22 thrillers...

• Excellence as a leader… What has Brad seen from the military leaders he's studied: Empathy - Understand what it's like from their perspective. LISTEN - Care for your people. Actually LISTEN to them and be there. Creativity. Innovate, and think of new creative ways to solve problems.
• Effective storytelling - Don't start with the weather. Leave out the parts people skip. Don't be boring. This same advice is useful for leaders when communicating with your team. Put yourself in their shoes. How can you most effectively share your message without being boring. The more entertaining it is, the more likely they'll remember it.
  • Effective storytellers - Plotters (outlines, Dan Brown), Pantsers (write by the seat of your pants). Brad is a pantser.
  • Take the first 4 ideas and throw them out. You need the element of surprise. Create surprise.
  • Be comfortable breaking the rules.
  • Loves Ray Donavon and Billions for the element of surprise
  • "No joy in the writer, no joy in the reader."
  • "No surprise in the writer, no surprise in the reader."
• Brad has served as a member of the Department of Homeland Security's Analytic Red Cell Unit.
• Excellence as a leader (McChrystal) - Empathy, Listen, Creativity.
• PBL - Problem-Based Learning. John Bettis (country singer). How do you recharge your battery? International travel. Immerse yourself in another culture.
• Loves politics. Ran for President.
• Advice for writers – "Gotta Keep Writing" Mary Higgins Clark did it for 2 hours each morning before her family woke up. Whatever it is we want to be great at, we have to get the reps. Consistency beats intensity.

00:53 The Art of Storytelling

04:13 Elements of Effective Storytelling

08:26 The Importance of Surprise in Storytelling

11:33 Writing Process and Challenges

20:43 Research and Realism in Writing

27:04 Leadership Lessons from Writing

30:59 The Importance of Open-Mindedness

32:01 Pre-Publishing Feedback Process

35:09 Homeland Security and the Red Cell Unit

39:05 Maintaining Creative Energy

42:38 Political Ambitions and Leadership

50:57 Advice for Aspiring Writers

54:36 The Benefits of Reading Fiction for Leaders

56:43 Conclusion and Final Thoughts