SaaStr 757: 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman

SaaStr 757: 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman

SaaStr 757: 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman

Dive into a unique and tactical journey with Howard Lerman, Founder at Roam, sharing unconventional yet effective strategies drawn from personal experiences and notable figures like John Lennon. Learn the importance of mastering storytelling, the art of live demos, the controversial take on one-on-one meetings, and the benefits of Sunday night executive meetings. Discover how leveraging your cap table for strategic advisors can accelerate your business and understand the significance of maintaining product market fit. Embrace the philosophy of doing things your way and making your company an extension of your vision. This episode is packed with practical advice for startup founders looking to navigate the complexities of building and scaling their companies.

Howard's 10 cheat codes:

  • Memorize Your Lines: Master storytelling by memorizing your company's story.
  • The Live Demo: Take the risk with live demos.
  • 1:1 Meetings Are Terrible: Avoid scheduled one-on-one meetings.
  • Sunday Night Meetings: Start your week with Sunday night exec meetings.
  • Advisor-Led Growth: Use stock options to bring on influential advisors.
  • 5-Minute Meetings: Hold short, effective meetings.
  • Meet with Customers: Meeting customers lifts spirits.
  • Board Chair: Have a powerful chairperson.
  • Do Not Delegate: Retain control over critical functions like product-market fit.
  • Have Fun: Make your company your creative canvas.

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SaaStr 879: Stripe's CRO of AI on The New AI GTM Playbook

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175% Growth, 120 Countries, Agents as Buyers: Stripe's CRO of AI on The New AI GTM Playbook The fastest-growing AI companies are rewriting every rule in the GTM playbook, and Stripe has a front-row se...

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SaaStr 878: We Doubled Revenue with Agents. Here's Exactly How. (The Agents #014)

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SaaStr 877 CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina

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SaaStr 876: Shipping Enterprise AI Agents with the CPOs of Rubrik, Glean, and Harvey

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SaaStr 876: Shipping Enterprise AI Agents with the CPOs of Rubrik, Glean, and Harvey Building AI agents is one thing. Shipping them to enterprise customers who will hold you responsible for every mis...

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SaaStr 875: Who Owns Your Data Now? Agents vs. System of Record, ServiceTitan vs. Podium, Headless Salesforce, and Agentic Renewals on The Agents #013

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SaaStr 874: From 0% to 83% AI-First Customers in 2 Years. How Owner's CEO Rebuilt a $100M Vertical SaaS Company

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What does it actually take to rebuild a $100M vertical SaaS company around AI - not just add AI features, but make AI the core of how your customers run their business? Adam Guild, CEO of Owner, share...

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SaaStr 873: Agents Are Your New Power Users: How Klaviyo CEO Andrew Bialecki Is Remaking a $1.4B Business for the Agent Era

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Before AI, Klaviyo had an insight that changed e-commerce marketing forever: don't show merchants how many emails they sent, show them how much money those emails made. That single shift helped Klaviy...

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SaaStr 872: Our AI Agent Rewrote Our App Without Telling Us (The Agents #12)

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A year ago, running our agents took 30 minutes a day. This week: eight hours. Here's what changed - and why it's both thrilling and terrifying. In this episode, Amelia and Jason break down the week...

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