The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century
The Best One Yet30 Joulu 2024

The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/

Episodes drop every Tuesday, free to listen to wherever you get your pods.


It’s simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordan’s shoe deal changed sports, fashion and marketing forever - But it never would’ve happened without skilled negotiating by MJ’s Mom. Originally banned by the NBA, Air Jordans have sold hundreds of millions of pairs, made Michael Jordan worth almost $2 billion (that’s why he always has a cigar), and saved the entire Nike company. Find out how Nike rewrote the rules on celebrity endorsements, why salaries are stable but equity is exciting
 and why Air Jordans is the best idea yet.


Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with, and the bold risk takers who brought them to life. https://wondery.com/links/the-best-idea-yet/


—-----------------------------------------------------


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/


SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod


Anything else: https://tboypod.com/



Hosted on Acast. See acast.com/privacy for more information.

Jaksot(1640)

✚✍ “The Hire Hack” — Storytellers’ job pop. Siri’s Google girlfriend. Don’t Fight the Fed. +Peak Pizza

✚✍ “The Hire Hack” — Storytellers’ job pop. Siri’s Google girlfriend. Don’t Fight the Fed. +Peak Pizza

Apple’s Siri is dropping OpenAI and will be powered by Gemini instead
 AI is another moat around Google castle.There are 70k jobs with “storytelling” in the description
 It’s the hiring hack of 2026.J...

13 Tammi 20min

🧠 “Air Brain” — Nike’s neuro-sneaker. Zuck’s nuclear reactors. NYC Congestion Pricing’s Birthday. +Planuary

🧠 “Air Brain” — Nike’s neuro-sneaker. Zuck’s nuclear reactors. NYC Congestion Pricing’s Birthday. +Planuary

Nike’s mind-altering brain sneaker just sold out
 because it’s a “Paul Revere Product.”Meta is buying enough nuclear energy to power 5 Vermonts
 Zuck’s gone radioactive.NYC’s Congestion Pricing been a...

12 Tammi 21min

3ïžâƒŁ “AI Bubble Wrap” — Our Warren Buffett stock pick. Cali’s Billionaire Tax. Jollibee’s spaghetti IPO. +Unhappy Hour

3ïžâƒŁ “AI Bubble Wrap” — Our Warren Buffett stock pick. Cali’s Billionaire Tax. Jollibee’s spaghetti IPO. +Unhappy Hour

Filipino fast food Jollibee is McD’s, Starbucks, & Disney combined
 and wants a US IPO.Warren Buffett’s biz is trading at a retirement discount
 and it’s our 3rd stock pick of 2026.California is movin...

9 Tammi 22min

2ïžâƒŁ “Upvote” — Our Reddit Stock Pick. Shirley Temple’s surge. Trump’s Landlord Lockout.

2ïžâƒŁ “Upvote” — Our Reddit Stock Pick. Shirley Temple’s surge. Trump’s Landlord Lockout.

Reddit is an island of realness in a flood of AI
 and our stock pick of 2026.President Trump says he’s banning Wall Street home buying
 but we want the Operation Warp Speed, for homes. Poppi and Olip...

8 Tammi 21min

1ïžâƒŁ “Lyft-off” — Our Lyft stock pick. Japan’s $3.2M lucky tuna. Lego’s smart brick. +Starbucks gift cards

1ïžâƒŁ “Lyft-off” — Our Lyft stock pick. Japan’s $3.2M lucky tuna. Lego’s smart brick. +Starbucks gift cards

Lyft won’t get left behind by robotaxis
 that’s why it’s 1 of our 3 stock picks of 2026.Japan just sold 1 single tuna fish for $3.2M
 The “Tuna King” is doing Sushi Stimulus.Lego launched “Smart Brick...

7 Tammi 21min

đŸ€ł “Banuary” — Digital Detox Resolutions. Oil’s Chevron-zuela. Sprinkles’ last cupcake. +Dog Ozempic

đŸ€ł “Banuary” — Digital Detox Resolutions. Oil’s Chevron-zuela. Sprinkles’ last cupcake. +Dog Ozempic

Our Venezuela situation is all about oil
 So what will the CEO of ExxonMobil do next?Sprinkles, inventor of Cupcake ATMs, shut down last week
 Because Private Equity botched the recipe.The big new yea...

6 Tammi 22min

🔼 “The Predictions Pod” — SpaceX’s Olympics, Starbucks’ Library, OpenAI’s company town.

🔼 “The Predictions Pod” — SpaceX’s Olympics, Starbucks’ Library, OpenAI’s company town.

#1. SpaceX’s Olympics#2. Starbucks’ Library#3. OpenAI’s company townTo kick off 2026, we whipped up our 7th annual “3 big business wishes” for the coming year. These ain’t *just* predictions — they’re...

5 Tammi 21min

đŸ“ș “TBOY on CNN” — Our 5 Big Biz Trends of 2025 & 2026

đŸ“ș “TBOY on CNN” — Our 5 Big Biz Trends of 2025 & 2026

1. “Robotaxis got Promoted”: Waymo, Tesla, and Zoox. Next up? Redeye robo rides.2. “IPO-palooza”: SpaceX, OpenAI, and Kim’s Skims IPOs3. “Welcome to Nike Hotel”: To save the brand, Nike should “just d...

29 Joulu 202511min

Suosittua kategoriassa Liike-elÀmÀ ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
pomojen-suusta
ostan-asuntoja-podcast
juristipodi
rss-myyntikoulu
rss-seuraava-potilas
rss-lahtijat
rss-draivi
leadcast
sijoitusovi-podcast
asuntoasiaa-paivakirjat
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-h-asselmoilanen
rss-turha-edes-yrittaa