BERNINA University 2022 - Your Exclusive Behind-the-Scenes Experience
Sew & So...4 Elo 2022

BERNINA University 2022 - Your Exclusive Behind-the-Scenes Experience

This is your full access pass to the exclusive/annual BERNINA dealer conference – BERNINA University.

Join us in Palm Springs, CA for this 53rd gathering of BERNINA dealers, BERNINA partners and BERNINA staff from both BERNINA of America and BERNINA International – Switzerland and beyond.

Hear about the brand-new products BERNINA is unveiling in 2022 and experience the immediate reactions from the attendees.

Learn what it takes to produce an event of this magnitude.

Hear about the new product development process, the importance of education and how “listening” is behind everything BERNINA does!

Meet the 4th and 5th generations of the Ueltschi family whose ancestors founded BERNINA in 1893. You’ll hear from Hans Peter (HP) the current Chairman of the company and his children Philipp and Katharina who are both instrumental in crafting the future of the company.

You won’t want to miss a word of this exclusive-never before available visit to BERNINA University.

If you know someone who has an outstanding story that should be shared on this podcast, or you have a comment about any of our episodes, drop Meg a note at info@sewandsopodcast.com or complete the form on our website.

Be sure to subscribe to, rate and review this podcast too!

Be sure to subscribe to, review and rate this podcast on your favorite platform…and visit our website sewandsopodcast.com for more information about today’s and all of our Guests.

Jaksot(134)

The Sisters...Sue Nickels & Pat Holly. We've Always Played Well With Each Other

The Sisters...Sue Nickels & Pat Holly. We've Always Played Well With Each Other

In this special family-themed episode we're delighted to welcome sisters Sue Nickels and Pat Holly, renowned figures in the quilting community. Both have dedicated more than four decades to the art of...

24 Huhti 202549min

Beth Donaldson – The Quilt Index

Beth Donaldson – The Quilt Index

Our guest today is Beth Donaldson, quiltmaker, quilt book author, and Associate Director of the Quilt Index www.quiltindex.org an online repository of quilt information housed at MATRIX: Center for Di...

10 Huhti 202540min

Harvey Fierstein - Life Only Changes When You're Brave Enough to Say Yes

Harvey Fierstein - Life Only Changes When You're Brave Enough to Say Yes

Today we have a very special guest. From the stages of off-Broadway to the bright lights of Broadway, from his unmistakable voice to his performances in 30+ movies, Harvey Fierstein has spent a lifeti...

27 Maalis 202553min

Inside BERNINA’s Annual Dealer retreat: A Gathering of Passion, Creativity and Community

Inside BERNINA’s Annual Dealer retreat: A Gathering of Passion, Creativity and Community

Just about 40 miles west of Chicago, nestled in a quiet office and industrial park, you'll find the headquarters of BERNINA of America. In one building, the heart and soul of the business hums—sales, ...

13 Maalis 20251h 6min

Adam Brand – A Legacy in Bloom: The Story of M&S Schmalberg Flowers

Adam Brand – A Legacy in Bloom: The Story of M&S Schmalberg Flowers

In this episode, we take a fascinating journey behind the scenes with Adam Brand, the fourth-generation owner of M&S Schmalberg Flowers, the last artificial flower factory of its kind in America. Sinc...

27 Helmi 20251h 1min

Linda Z’s First-Ever Fall Festival of Sewing, Embroidery, and Quilting: Behind the Seams

Linda Z’s First-Ever Fall Festival of Sewing, Embroidery, and Quilting: Behind the Seams

Join us as we uncover how this one-of-a-kind event came to life and why it’s already a must-attend gathering for sewing, embroidery, and quilting enthusiasts.Episode Highlights:(1:18) Meet Linda Z – H...

13 Helmi 202526min

Vickie Coleman & Allison Rainboth – Quilt Appraisers. For What It’s Worth!

Vickie Coleman & Allison Rainboth – Quilt Appraisers. For What It’s Worth!

Meet Our GuestsAllison Rainboth grew up in Glendale, CA, just 10 minutes from the Rose Bowl (where she learned to drive in the parking lot!). She pursued graduate studies in biology at UCLA before mov...

30 Tammi 202558min

Michelle Renee Hiatt – American Quilter’s Society. Trust the Process

Michelle Renee Hiatt – American Quilter’s Society. Trust the Process

Our guest today is Michelle Renee Hiatt, Executive Show Director at the American Quilter’s Society. Michelle story is a remarkable blend of professional achievements and creative passion. Raised in So...

16 Tammi 202542min

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