Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

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What's Going on in SC Beer?

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What's it Take to be an Entrepreneur?

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Several times a year, Rick Horton is asked to speak to local university students. The first time he spoke, he didn't quite know what to speak about. As he was asked back and became more comfortable, R...

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Pictures & Profits: Using Photography to Build Your Brewery's Brand

Pictures & Profits: Using Photography to Build Your Brewery's Brand

We live in a 30-second world, and with nearly 10000 breweries in operation, it can be challenging to stand out from the crowd. In this conversation, we will dive into the role photography can play in ...

28 Kesä 202356min

You've Got Mail: Building Loyal Customers through Email

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If Facebook and Instagram disappeared tomorrow, would your entire marketing strategy go up in smoke? Social media is critical to any marketing plan nowadays but another avenue that should not be ignor...

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Improving Staff Performance

Improving Staff Performance

Our 2023 Employee Satisfaction Report shows that 40% of craft beer industry professionals do not believe they were properly trained for their role. However, 90% of respondents want to continue learnin...

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Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as Pr...

7 Kesä 202356min

Unexpected inspiration, building relationships, & the ROI on experiences

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Rated a near 10/10 by 2022 attendees and awarded Best Craft Beer Industry Event by the Craft Beer Marketing Awards, CBP Connects needs to be on your schedule for this June 19-21 in Milwaukee, WI. To ...

3 Kesä 202344min

The Power of Strangers in Taprooms

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In his book, The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to som...

31 Touko 202357min

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