Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

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The Future of Yeast with Chris White (White Labs)

The Future of Yeast with Chris White (White Labs)

White Labs CEO Chris White is joining us to share a first look at the future of yeast with Craft Beer Professionals. The team at White Labs has been hard at work behind the scenes, innovating to bring...

9 Kesä 202126min

Supporting Parents in the Workplace

Supporting Parents in the Workplace

This conversation features: Betsi Good - Four Corners Brewing Company James Moriarty - Urban Brew Labs Laura Dierks - Interboro NYC Nancy Trigg - Arryved Randy Jensen and Sindre Ingebrigtsen - Molo B...

8 Kesä 20211h

Planning Events...Again

Planning Events...Again

This conversation features: Collean Laney - Three Notch'd Brewing Company Katie Nierling - Ska Street Brewstillery Muriah Kilmer - Freedom's Edge Brewing Tiare Austin - Walking Stick Brewing www.Cra...

3 Kesä 20211h 5min

CBP Stories - Sales, Stories, and Can Handles with George Graham (PakTech)

CBP Stories - Sales, Stories, and Can Handles with George Graham (PakTech)

CBP Stories showcase individual members who have an inspiring story to tell. With 25+ years in the craft beer industry, before working for a few of the largest breweries in the world, George Graham r...

2 Kesä 202158min

CBP Stories - Only in Wisconsin with Dan Carey (New Glarus Brewing Company)

CBP Stories - Only in Wisconsin with Dan Carey (New Glarus Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Daniel Carey operates the New Glarus Brewing Company in Wisconsin along with his business partner and wife, Deb, as well a...

27 Touko 202158min

CBP Stories - Celebrating Black Women in the Craft Beer Industry with Stephanie Grant

CBP Stories - Celebrating Black Women in the Craft Beer Industry with Stephanie Grant

CBP Stories showcase individual members who have an inspiring story to tell. Stephanie is an Atlanta-based writer who focuses on stories of diversity and inclusion in the beer industry. In 2020, she ...

26 Touko 20211h

Tasting, Rating, and Sensory Data (Part 2)

Tasting, Rating, and Sensory Data (Part 2)

This conversation features: Jacob Hoover - White Labs Jean van Damme - ESTER.ai Jon Dispenza - Untappd Podcast Laura Lodge - Customized Craft Beer Programs/Big Beers, Belgians & Barleywines Festival ...

26 Touko 20211h 4min

Tasting, Rating, and Sensory Data (Part 1)

Tasting, Rating, and Sensory Data (Part 1)

This conversation features: Jacob Hoover - White Labs Jean van Damme - ESTER.ai Jon Dispenza - Untappd Podcast Laura Lodge - Customized Craft Beer Programs/Big Beers, Belgians & Barleywines Festi...

18 Touko 20211h 1min

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