The New Armada AR ONE Ski Boot: What Is It & Who's It For?

For the first time in company history, Armada is releasing a ski boot: the AR ONE. It’s a project that’s been in development for five years, and this release comes with a number of questions, like: why do a boot? And why now? What sort of boot is the AR ONE, how is it different from what’s out there, and … who's it for? We discuss all of these questions and more with Matt Rihm, Armada’s VP of Product, and Bransford Briggs, Ski Boot Product Manager.

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TOPICS & TIMES:

Boot Mechanics (1:20)

Carv (2:11)

The New Armada AR ONE (6:37)

A “Hybrid Cabrio” Boot (12:40)

Matt's Background (14:50)

Bransford’s Background (15:34)

Development of the Boot (18:10)

Heel Hold (21:26)

Liner (24:09)

Fit (25:30)

Instep & the 2nd Buckle (28:33)

Redneck Engineering (31:56)

Plastic (34:28)

Fine-Tuning Flex (39:00)

Range of AR ONE Models (44:51)

Who’s It For? (49:12)

Where to Find Them (52:05)

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