Season 2 Finale with Marketing Guru Bozoma Saint John - Building Your Personal Brand

Welcome to episode 60, the final episode of Season 2.

Bozoma Saint John is the Chief Marketing Officer at Endeavor, a global leader in entertainment, sports and fashion with a portfolio of companies including WME, IMG, and UFC. Before joining Endeavor, Saint John served as Chief Brand Officer at Uber, Head of Global Consumer Marketing at Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. While at PepsiCo, where she signed their first ever deal with Beyonce.

Boz was inducted into Billboard's Women in Music Hall of Fame in 2018, and the American Advertising Federation Hall of Achievement in 2014. She was recognized on The Hollywood Reporter's Women in Entertainment Power 100 list in 2018 and as Billboard's Executive of the Year in 2016. Boz has also been featured on the cover of Adweek as "one of the most exciting personalities in advertising" and on many lists like Fortune's Most Influential CMOs.

During our chat, we discussed meta themes like confidence and how to develop it, the importance of cultivating your personal brand and how to do it, the reality of stereotype threat and how to handle it, and the value of practicing all sorts of different behaviors, from speaking up to switching off. I love how Boz is evolving her own personal brand to move from "success to significance". We talked about faith, stage fright, pop-culture and her big, crazy dream.

There were so many fantastic quotes I could share here, but I'll limit myself to two: "It's not self-promotion if you're adding to the conversation" and "I'm really brilliant, but I don't have to be brilliant in every meeting"!

Boz's book recommendation is Elaine Welteroth's More than Enough.

If you'd like to follow Badass Boz you can find her on Twitter and Instagram.

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