Hacking Humans, with Ajay Jilka - Part 2
Potluck16 Touko 2021

Hacking Humans, with Ajay Jilka - Part 2

VIDEO GAMES, COVID-19 AND CHINESE YOUTH – in part 2 we learn about some of Ajay’s hacks for understanding the real people behind the rise of Esports. All through the lens of his recent report involving research among 16-21 year old Chinese gamers. As a ‘perfect storm’ forms around the opportunity for brands, we unpack some of the big themes from 3 angles: 1) Cultural significance of Esports, and the driver of national pride 2) Commercial opportunities – including his involvement in Nike...

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Jaksot(64)

Asian Masculinity Remixed, with Zoe Chen

Asian Masculinity Remixed, with Zoe Chen

In this episode, Scott & Drago sit down to stir the pot with Zoe Chen. Formerly of BBH Singapore and Virtue ASIA, she's a strategy director who's worked over the years with some of the most exciting g...

18 Touko 51min

Small Ramps, Big Lessons: Scaling Up without Selling Out, with Hass Aminian

Small Ramps, Big Lessons: Scaling Up without Selling Out, with Hass Aminian

In the age of AI and social media live events can be more valuable than ever in bringing people together, contributing to culture, and harnessing community. But it's all too easy for brands walk into...

5 Touko 48min

Unspoken Truths, with Wendy Walker

Unspoken Truths, with Wendy Walker

In this episode, Scott & Drago stir the pot with the fabulous Wendy Walker, President of the International Advertisers Association (IAA) in Singapore. Formerly, Wendy's led marketing at brands such ...

14 Huhti 49min

Taking the Long Way Round: China Beyond the Bubble, with Olivia Plotnick

Taking the Long Way Round: China Beyond the Bubble, with Olivia Plotnick

In Part 2 of our conversation with Olivia Plotnick, founder of Wai Social, we go beyond Chinese New Year campaigns to explore what's really happening on the ground across China — far from the Shanghai...

31 Maalis 41min

Staying Tuned in, with Angel Teo

Staying Tuned in, with Angel Teo

In this episode, Potluck hosts Scott and Drago sit down face-to-face with Singapore's most recognisable voice - that of Angel Teo. Angelique Nicolette Teo, aka Angel, is host of the BIG SHOW on Kiss92...

5 Maalis 45min

Less Noise, More Nurture: Chinese New Year 2026, with Olivia Plotnick

Less Noise, More Nurture: Chinese New Year 2026, with Olivia Plotnick

In this episode of Potluck, hosts Scott and Drago discuss Chinese New Year 2026 with Olivia Plotnick, founder of Wai Social, a Shanghai-based agency helping global brands navigate China's unique socia...

24 Helmi 36min

Tete-a-tete about Tet, with Dinh Cao

Tete-a-tete about Tet, with Dinh Cao

In this episode of Potluck, hosts Scott and Drago discuss Tet, the Lunar New Year in Vietnam, with Dinh Cao, Associate Strategy Director at Leo Burnett Vietnam. Dinh highlights the cultural significan...

16 Helmi 40min

In the Business of People, with Ci En Lee

In the Business of People, with Ci En Lee

We kick off 2026 with Ci En Lee, Senior Media Strategist at Publicis Media Singapore, children's book author ("Short of Nothing" 📖), trends aficionado 📈, and Rising Star Award winner 🏆 at both the ...

19 Tammi 41min

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