How Skewed Analytics Leads to Bad Marketing - Matt Wilkinson, Spike

How Skewed Analytics Leads to Bad Marketing - Matt Wilkinson, Spike

In a recent Netacea report, 60% of businesses reported a minor financial impact caused by bots skewing their analytics, and with the busiest eCommerce period of the year fast approaching, businesses need to fight back.

How do bots affect businesses’ data, marketing campaigns and paid media planning? Host and Principal Security Researcher Cyril Noel-Tagoe is joined by Spike’s Head of Paid Media Matt Wilkinson to discuss the effect bots will have on marketing analytics this Black Friday and how to keep your enterprise’s analytics safe from automated threats during periods of peak traffic.

Jaksot(35)

Ethical Hacking & Bug Bounty Hunting - Jessica Howarth, PortSwigger

Ethical Hacking & Bug Bounty Hunting - Jessica Howarth, PortSwigger

Cyber-criminals are relentless, and the number of attacks is growing. Businesses are increasingly turning to ethical hackers to find bugs and exploits before attackers do, offering financial incentive...

8 Syys 202223min

Mentoring in Cybersecurity - Gabrielle Botbol, Desjardins

Mentoring in Cybersecurity - Gabrielle Botbol, Desjardins

Mentoring is essential to closing the cybersecurity skills gap, especially in realizing the potential of people from underrepresented communities. In recent years many newcomers to cyber have been men...

4 Elo 202221min

Security and Privacy - Charlie Osborne, ZDNet

Security and Privacy - Charlie Osborne, ZDNet

Many businesses argue that they need to collect information about customers to verify who they are and secure their accounts. However, this is at odds with online privacy advocates, who say organizati...

7 Heinä 202223min

MFA is Better than Passwords… Right? - Roger Grimes, KnowBe4

MFA is Better than Passwords… Right? - Roger Grimes, KnowBe4

We’re told that multi-factor authentication is more secure than passwords, but in truth most MFA is susceptible to the same old threats, such as phishing and man-in-the-middle attacks. In fact, the wi...

9 Kesä 202225min

AI in Cybersecurity: A Double-Edged Sword - Elaine Lee, Mimecast

AI in Cybersecurity: A Double-Edged Sword - Elaine Lee, Mimecast

It’s likely that we encounter artificial intelligence more often than we realize. Just as AI can be used to facilitate fraud and spread misinformation via deepfakes and sophisticated identity theft, i...

5 Touko 202225min

Offensive Security - Jonathan Echavarria, ReliaQuest

Offensive Security - Jonathan Echavarria, ReliaQuest

How can you really know what havoc hackers could wreak on your systems? By challenging them to do it and fixing the exploits they discover, of course. In this episode of the Cybersecurity Sessions, An...

7 Huhti 202220min

The Women Changing Cybersecurity

The Women Changing Cybersecurity

In this month’s episode, Andy Still hands hosting duties over to Netacea’s cybersecurity content specialist, Yasmin Duggal, for a special edition of the podcast for International Women’s Day. Just 16%...

8 Maalis 202245min

Artificial Engagement and Ad Fraud - Stewart Boutcher, Beacon

Artificial Engagement and Ad Fraud - Stewart Boutcher, Beacon

In this month’s episode, we’re talking about ad fraud and the role bots play in this lucrative space. Marketers care intensely about engagement and pay advertisers good money to get it, but how do the...

10 Helmi 202222min