075 Diego Rodriguez| creativity educating leadership

DIEGO RODRIGUEZ

Diego’s remarkable experiences and brilliance has driven him to work at the nexus of business, design, and technology. He is also a terrific human being, catalyst and educator. He has served as Intuit’s Chief Product & Design Officer, as a Senior Partner at IDEO, on the Harvard Board of Overseers, and on the founding team of Stanford’s d.school. He is an active startup advisor, investor, and member of several public boards, focusing on tough tech, fintech, and the future of transportation. He serves on the boards of LendingTree and TrueCar, and was on EngageSmart's board until its January 2024 acquisition.

As Intuit’s Executive Vice President, Chief Product & Design Officer, Diego guided the strategy, design, and delivery of Intuit’s groundbreaking, AI-powered customer experiences. Before Intuit, Diego was a Senior Partner at IDEO and served as the Managing Director of IDEO Bay Area—its largest business unit. Through IDEO CoLab, funded and incubated a portfolio of external startups, including PillPack (acquired by Amazon), Faraday Bicycles (acquired by Pon Holdings), and Mural. At the start of his career, Diego developed leading-edge products as an engineer at HP and IDEO, and he helped pioneer the SaaS version of QuickBooks as a product marketer at Intuit.

He is a founding faculty member of the Hasso Plattner Institute of Design at Stanford (aka "the d.school"). He served on the Harvard University Board of Overseers and as an Entrepreneur-in-Residence at Harvard Business School. Diego holds bachelor’s degrees in engineering and humanities with honors from Stanford University, and an MBA with distinction from Harvard Business School.

He won a Chicago Athenaeum Good Design Award and several Red Dot Design Awards. Fortune named him one of “The Smartest People in Tech”. Fast Company called his writing about culture, strategy, and innovation “a must-read for anyone who wants to incorporate design thinking into their work.” He holds multiple patents.

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