Big Brand Marketing with Denise Vitola of Bayer (@denisevitola)

Today we’re speaking with Denise Vitola of Bayer.

Marketing & Communications pro and celebrated health and wellness influencer Denise Vitola wakes up every day on a mission to make people feel inspired, healthier, and stronger-willed. A slew of awards, industry-wide admiration, and years of personal and professional accomplishments are proof that she gets the job done.

In July 2021 she became Bayer’s VP Brand Integration PR, Social and Influencer for Consumer Health and quickly applied her proprietary process emphasizing social and digital consumer outreach, building Bayer’s digital footprint from a tiptoe to a tidal wave. Within months she launched nearly 100 influencer campaigns and award-winning integrative marketing campaigns like Midol’s “No Apology Period”, Aleve’s “Worst Golf Swing in America” with Charles Barkley, Bayer Aspirin’s “Most Meaningful Melody,” and T-Pain’s remake of the classic Alka Seltzer jingle, resonating with consumers and elevating Bayer’s market reach by the millions. In 2021, she was named a PRNews “Top Woman in PR.”

Denise is the Co-Lead of GROW (Growing Representation & Opportunities) at Bayer, an employee business resource group focused on equal representation, leadership, and recognition, and she actively works to recruit a diverse team of employees that can speak to the health needs of diverse audiences. Outside of the office, she continues to follow her own passions: working out, teaching spin, and walking her dogs near her home in Myrtle Beach, South Carolina.

Creative and confident. Playful and proactive. Bold, badass, and a leader in the business of making people and communities healthier and stronger…that’s Denise Vitola.

TIMESTAMPS

• 10:14 - Denise's Upbringing, Work Background.
• 15:14 - Through line regarding upbringing and working at Bayer.
• 18:11 - Working in-house at brand vs agency.
• 23:44 - How to best work with influencers.
• 28:05 - Bayer's emphasis on conversions.
• 31:23 - Call to action that worked well.
• 34:15 - Testing and learning while working with a lot of brands.
• 35:26 - Ramping up at Bayer.
• 37:43 - Small business utilizing influencer marketing.
• 40:32 - Influencer marketing tactics for small businesses.
• 42:11 - Female domination in influencer marketing.
• 44:42 - Equal pay philosophy.
• 46:58 - Win-win negotiation tips.
• 50:24 - Handling work-life balance.

Checkout Bayer:

Website

LinkedIn

Connect with Denise:

Instagram

LinkedIn

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