Can you trust management?

Today we’re speaking with Megan Frantz of Whalar.

Connect with her:

https://instagram.com/megsfrantz

Helping creators navigate representation they can trust, Megan Frantz is an enthusiastic senior leader who builds robust partnerships, talent relationships, and entertainment for the digital media landscape.

Currently, Megan serves as a Senior Talent Manager at Whalar, a full-service influencer marketing platform, brand agency, and management solution on a mission to Liberate the Creative Voice and make advertising more effective through the inclusion of all creative voices.

Previously, Megan led Creator Partnerships at Patreon, the top platform powering membership businesses for over 200,000 creators, podcasters, musicians, and artists. Founded by creator and musician Jack Conte in 2013, Patreon has paid out $2 billion to creators to date.

She also served as the Director of Talent Partnerships at Group Nine Media (the Discovery-backed parent media company of Thrillist, NowThis, The Dodo, and Seeker). Here, Megan operated as the sole talent leader within the sales organization, building and executing branded campaigns with influencer programming across the four digital publishers.

Prior to Group Nine, Megan was the head producer on the Shorty Awards, the premier award show honoring the best of social media, where she built hundreds of robust relationships with the creators, celebrities, and Academy members recognized in the show.

[06:29] Animals being mistreated.

[08:11] A mysterious conversation.

[12:34] Being more human in influencer marketing.

[18:28] Whalar's secret sauce.

[19:10] Unique team structure and resources.

[23:01] Discovering Pickleball during lockdown.

[27:11] Protecting creators' mental health.

[31:25] Bad manager experiences.

[34:44] Managing talent in the modern day.

[37:14] Teaching creators professionalization.

[40:20] Organic content vs. branding.

[43:51] Subscribers supporting creators financially.

[49:55] Tools for email tracking.

[52:30] Setting email response boundaries.

[55:58] Diversifying income for creators.

[57:10] Patreon and Super Fans.

[01:01:20] The yearbook of social media.

[01:05:51] Pay-to-play awards.

[01:07:15] Award ceremonies and acknowledgment.

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