Q4 Management

Today we’re speaking with Lindsay Pierce of Estate Five. Connect with her: Instagram: @lindsaypierce_, @estatefive LinkedIn: https://www.linkedin.com/company/estate-five-media/ Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart's media brands to orchestrating celebrity collaborations for L'Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay's visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication to driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability. [01:18] Holiday merch and gift lists. [06:36] Career trajectory in influencer marketing. [07:15] Martha Stewart and talent management. [13:04] Emotional intelligence in influencer marketing. [14:31] Kindness and human connection. [18:44] Passive income in affiliate marketing. [22:30] Creator versus influencer distinction. [27:10] Elements of campaign strategy. [29:16] Influencers and brand partnerships. [34:34] Misrepresentation in talent management. [37:24] Establishing business friendships. [41:01] The pressure of management. [46:44] Burnout and mental health. [47:12] Burnout in the industry. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim