The New Category of Creators

Today we’re speaking with Dixie Roberts of HangarFour.

As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oréal Paris, launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA.

Before joining HangarFour, Dixie spent 3 years as a copywriter at Warby Parker – her time coincided with the brand’s rise to become one of the country’s best recognized retail startups, propelled in no small part by its creative approach to the digital space.

Past interview with her :https://open.spotify.com/episode/0nT1dOSCeoyLgDQQXetu36?si=1a2ad04b62054f8a

Connect with her:Instagram: https://www.instagram.com/dixieinnewyork/

LinkedIn: https://www.linkedin.com/in/dixie/

Timestamps

[00:01:21] Dixie's incredible nail art.

[00:07:16] Beautiful nails.

[00:08:14] Heirloom corn kernels.

[00:12:18] Networking and career opportunities.

[00:16:28] Balancing work and parenting.

[00:21:47] Millennials and Gen Z differences.

[00:24:00] Partners in parenting.

[00:28:39] Age and achievement pressure.

[00:32:16] Embracing personal journey and accomplishments.

[00:35:35] Climbing the corporate ladder.

[00:41:16] Work with creators differently.

[00:45:01] Stretching limited influencer budget.

[00:48:42] Influencer marketing strategies.

[00:53:37] Influencers and conversions.

[00:57:48] Building executive profiles.

[00:59:20] Employee agreements and content creation.

[01:03:35] Influencers and brand partnerships.

[01:07:44] Shameless plug for networking events.

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