Influencer Pricing

Today we’re speaking with Jeanette Okwu of Beyondinfluence.

As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses.

Additionally, I service as a board member, advisor, mentor, lecturer, and speaker for various organizations and initiatives. I am passionate about driving digital transformation, leveraging emerging technologies, and empowering diverse and creative talent. My mission is to help brands and creators connect and collaborate at scale, and to shape the future of digital marketing and social media.

Connect with her:

Instagram: https://www.linkedin.com/in/jeanetteokwu

Timestamps

[00:00:30] Authenticity in makeup culture.

[00:06:07] Influencer marketing career journey.

[00:09:17] Former rhythmic gymnast discusses sports.

[00:14:41] A unique industry perspective.

[00:18:01] Pricing discrepancies in the industry.

[00:21:58] Influencer marketing ethics and pricing.

[00:26:14] Negotiating influencer collaborations.

[00:29:23] Pricing practices in influencer marketing.

[00:32:34] Influencer marketing strategies.

[00:36:56] International influencer marketing insights.

[00:41:08] Affiliate marketing trends.

[00:43:47] Creator marketplaces and personal storefronts.

[00:47:57] User experience in sales.

[00:52:11] Empowering women in advertising.

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