[ Eps. 01 ] What Data Analytics Can Do For Marketing Department ?

[ Eps. 01 ] What Data Analytics Can Do For Marketing Department ?

In the last decade, data analytics have helped revolutionise the marketing industry, allowing brands to deliver more targeted messaging and more effectively measure their return on investment (ROI). Every online transaction made, whether through banking or shopping; GPS pinpoint taken by smartphones, or website visits – all contribute to the generation of a large and varied dataset.

For marketers, big data is a weapon that gives businesses a competitive edge in modern markets. How business was conducted in the past is now completely different from what consumers want today, and they are ready to pay for products and services that are more personalised with smart interaction designs to boot.

For more info on Data Analytics for Supply Chain, visit: https://cubeware.com/

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Jaksot(29)

[ Eps. 29 ] ETL (Extract, Transform, Load) Series: How Does the ETL Process Work?

[ Eps. 29 ] ETL (Extract, Transform, Load) Series: How Does the ETL Process Work?

Before any fruit and vegetables are sold in supermarkets, they are first harvested from various farms and orchards. Then, they are sorted into their respective categories, cleaned to remove any bacter...

13 Loka 20223min

[ Eps. 28 ] What is Data Quality?

[ Eps. 28 ] What is Data Quality?

In the food industry, quality control ensures that the meat, bread, and other edible items reaching you are of the best quality. Companies use various ways to manage this, from developing fixed produc...

11 Elo 20225min

[ Eps. 27 ] ETL (Extract, Transform, Load) Series: What is ETL?

[ Eps. 27 ] ETL (Extract, Transform, Load) Series: What is ETL?

ETL is defined as a method or process of extracting, transforming, and loading raw data from various sources into a single and centralized location. These can be data warehouses or other centralized d...

21 Heinä 20223min

[ Eps. 26 ] A Success Story: The Future of Data Reporting

[ Eps. 26 ] A Success Story: The Future of Data Reporting

What do you do when you outgrow your reporting system? Meet Farmer X. They’re a manufacturer and distributor of organic foods. However, over the last decade, Farmer X experienced a huge sales growth ...

9 Kesä 20223min

[ Eps. 25 ] Everything You Need to Know About Dark Data

[ Eps. 25 ] Everything You Need to Know About Dark Data

What do people mean when they refer to Dark Data? And how is Dark Data different from regular data? Almost everything we do involves data —we’re either generating it or receiving it, whether we’re aw...

9 Kesä 20226min

[ Eps. 24 ] What Are the Benefits of Prescriptive Analytics?

[ Eps. 24 ] What Are the Benefits of Prescriptive Analytics?

In our two previous videos, we discussed what Prescriptive Analytics is, how it works, and what its examples look like. To check them out, [What is Prescriptive Analytics?: Part 1] https://youtu.be/...

3 Maalis 20224min

[ Eps. 23 ] What Are Examples of Prescriptive Analytics?

[ Eps. 23 ] What Are Examples of Prescriptive Analytics?

Prescriptive Analytics is a type of data analytics that recommends a course of action users should take in order to achieve a desired outcome or goal. It comes after the stages of descriptive and pred...

18 Helmi 20224min

[ Eps. 22 ] What is Prescriptive Analytics?

[ Eps. 22 ] What is Prescriptive Analytics?

Prescriptive Analytics is a type of data analytics that recommends a course of action users should take in order to achieve a desired outcome or goal. It comes after the stages of descriptive and pred...

12 Tammi 20224min

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