#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

Send us a text Loyalty360's Mark Johnson interviews Tom Car, Chief Marketing Officer of Chicken Salad Chick. Tom Carr says there are still some business associates who are surprised that a restaurant...

1 Kesä 202135min

For Jersey Mike’s Subs, Technology Keeps Rewards Running

For Jersey Mike’s Subs, Technology Keeps Rewards Running

Send us a textRich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in develop...

26 Touko 202129min

Loyalty360 Loyalty Live - with Tyler Baesman and Rachel Iannarino, Baesman

Loyalty360 Loyalty Live - with Tyler Baesman and Rachel Iannarino, Baesman

Send us a text Loyalty360's Mark Johnson interviews Tyler Baesman and Rachel Iannarino, Baesman to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. ...

25 Touko 202121min

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Send us a textSachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 sto...

25 Touko 202126min

Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Send us a text Loyalty360's Mark Johnson interviews Tim Glomb, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hos...

21 Touko 202122min

Ideal Image Using Memberships to Personalize with Consumers

Ideal Image Using Memberships to Personalize with Consumers

Send us a textDavid Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Bot...

20 Touko 202125min

Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Send us a text Loyalty360's Mark Johnson interviews Eugenia Blackstone, Generali Global Assistance to discuss the trends in customer loyalty and customer experience, and the changing industry landscap...

18 Touko 202126min

ExxonMobil Leverages Data to Predict Consumer Behavior

ExxonMobil Leverages Data to Predict Consumer Behavior

Send us a textYan Côté is U.S. Marketing Communications Manager for ExxonMobil, which has more than 11,500 fuel and convenience stations nationwide.Loyalty360 CEO Mark Johnson caught with Côté to disc...

17 Touko 202124min

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