#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Loyalty Live with Todd Leach, Chief Client Officer at SMG

Loyalty Live with Todd Leach, Chief Client Officer at SMG

Send us a text Loyalty360's Mark Johnson interviews Todd Leach, Chief Client Officer at SMG to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loy...

13 Huhti 202122min

AARP Rewards Grows Membership with Intentional Touchpoints

AARP Rewards Grows Membership with Intentional Touchpoints

Send us a textImani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members.AARP Rewards recently received a Silver award and the Inn...

9 Huhti 202123min

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

Send us a textUrban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, abo...

8 Huhti 202124min

Loyalty Live w Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions for Evolving

Loyalty Live w Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions for Evolving

Send us a text Loyalty360's Mark Johnson interviews Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions at Evolving Systems to discuss the growing need for brands to engage their cons...

7 Huhti 202120min

Verizon Expands Loyalty Program

Verizon Expands Loyalty Program

Send us a text At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Progr...

5 Huhti 202120min

Salling Group’s New Loyalty Platform is ‘Grandma Approved’

Salling Group’s New Loyalty Platform is ‘Grandma Approved’

Send us a textAndras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a we...

1 Huhti 202123min

‘Avocado Nation’ Helping Grow Avocados From Mexico Sales

‘Avocado Nation’ Helping Grow Avocados From Mexico Sales

Send us a text Ivonne Kinser is Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. The company was formed for the purpose of advertising,...

29 Maalis 202130min

Chipotle Uses Unique Ways, Channels to Build Loyalty program

Chipotle Uses Unique Ways, Channels to Build Loyalty program

Send us a text In Summer 2016, Chipotle tested a limited-time promotional program that appealed to its younger demographic. While the test went well, it wasn’t until Jason Scoggins, Chipotle’s Directo...

8 Maalis 202127min

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