#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Loyalty360 Loyalty Live Session | Rick Boubelik, VP of Loyalty, Epsilon

Loyalty360 Loyalty Live Session | Rick Boubelik, VP of Loyalty, Epsilon

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Epsilon's Rick Boubelik to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is...

30 Loka 202030min

Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

Send us a textWhether it’s sustaining through the current health crisis, standing out in a crowded market, or tackling the ever-changing demands of consumers, today’s senior marketers have a host of c...

29 Loka 202013min

Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP

Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP

Send us a textLoyalty360 CEO Mark Johnson recently had a chance to speak with the top marketers from both brands: Brian Hipsher, Chief Marketing Officer for Charleys Philly Steaks and BIBIBOP; Jason W...

28 Loka 202016min

Krystal Zell, VP Customer Marketing and Operations, The Home Depot

Krystal Zell, VP Customer Marketing and Operations, The Home Depot

Send us a textMark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s ...

22 Loka 202023min

Kim Klenk, Growth Marketing Director for Branch Insurance

Kim Klenk, Growth Marketing Director for Branch Insurance

Send us a textMark Johnson from Loyalty 360 recently spoke with Kim Klenk, the growth marketing director for Branch Insurance, about the startup company that is doing some very unique things in the in...

22 Loka 202022min

Ana Guzman, Director of Loyalty & Customer Engagement, TGI Fridays

Ana Guzman, Director of Loyalty & Customer Engagement, TGI Fridays

Send us a text As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and...

9 Loka 202029min

Loyalty360 Loyalty Live Session | Chuck Christianson, Chief Revenue Officer, cxLoyalty

Loyalty360 Loyalty Live Session | Chuck Christianson, Chief Revenue Officer, cxLoyalty

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews cxLoyalty360's Chuck Christianson to discuss the current state of customer loyalty and customer experience. Loy...

8 Loka 202031min

Donna Josephson, SVP & CMO, Corner Bakery

Donna Josephson, SVP & CMO, Corner Bakery

Send us a text Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and cateri...

8 Loka 202022min

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