#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods

Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods

Send us a text Loyalty360 Loyalty Live Interview: Emil Sarkissian, CEO, Loyalty Methods and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are ...

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Mark Swartz, Senior Director of Consumer Cards, and Natalie Nah, Senior Director of Client Engagement, CIBC

Mark Swartz, Senior Director of Consumer Cards, and Natalie Nah, Senior Director of Client Engagement, CIBC

Send us a text The restaurant industry has been one of the hardest hit verticals during COVID-19 as these brands have had to pivot and search for creative ways to still serve customers due to decrease...

17 Elo 202019min

Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf

Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf

Send us a text For some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalt...

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Loyalty Live Session | Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions, Clarus Commerce

Loyalty Live Session | Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions, Clarus Commerce

Send us a text Loyalty360 Loyalty Live Interview: Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions for Clarus Commerce and Loyalty360's Mark Johnson discuss customer loyalty/CX tr...

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Loyalty Live Session | Tom Madden, Senior Partner, ICF Next

Loyalty Live Session | Tom Madden, Senior Partner, ICF Next

Send us a text Loyalty360 Loyalty Live Interview: Tom Madden, senior partner for ICF Next, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. A few ...

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Matt Eckert, President, Holiday World

Matt Eckert, President, Holiday World

Send us a text Having the president of a theme park company also be a certified public accountant can have its challenges, especially when it comes to balancing the task of providing fun for families ...

11 Elo 202020min

Loyalty Live Session | Jonathan Lacoste, President and Co-Founder, Jebbit

Loyalty Live Session | Jonathan Lacoste, President and Co-Founder, Jebbit

Send us a text Loyalty360 Loyalty Live Interview: Jebbit’s President and Co-Founder Jonathan Lacoste talks with Loyalty360's Mark Johnson on the current customer loyalty landscape, diving into the wor...

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Loyalty Live Session | David Andreadakis, Chief Innovation Officer, Kobie

Loyalty Live Session | David Andreadakis, Chief Innovation Officer, Kobie

Send us a text Loyalty360 Loyalty Live Interview: David Andreadakis, Chief Innovation Officer for Kobie Marketing talks with Loyalty360's Mark Johnson on customer loyalty/CX trends and the changing in...

30 Heinä 202027min

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