Wool Academy with Elisabeth van Delden8 Kesä 2017

#032: Jonas Sanders about his 'merino wool only' shop called Wollmeister Berlin

Introduction

Jonas Sanders opened his merino wool only shop in May 2016 under the name Wollmeister Berlin. In his shop, Jonas is only selling a small number of merino wool fashion brands. With his long experience in retail, Jonas takes care to offer brands that not only perform well but also look stylish. In this Wool Academy podcast episode, Jonas talks about how he came up with the idea to start his merino wool only shop after a visit to New Zealand. He also shares insights about his customers and how he creates new wool fans one by one.

About Jonas Sanders

Coming from a long line of textile engineers, Jonas has inherited an interest in quality and comfort in fabrics. After his postgraduate studies as sports specialist, Jonas managed for over ten years different fashion and outdoor shops. This experience allowed Jonas to study the advantages and disadvantages of synthetic materials. At the same time, he began to discover the versatility of wool. After a visit to merino wool brands in New Zealand, Jonas decided to launch the first merino concept store in Berlin under the name Wollmeister. In his shop, Jonas is selling clothes exclusively made of merino wool - not just for sports, but also for every other occasion. Jonas takes care to select the most interesting and stylish products from a variety of labels such as Formal Friday, Funktion+Schnitt, Mons Royale, Pally Hi, Finisterre, Houdini and many more. All of the brands he sells use mulesing-free wool and most labels manufacture in Europe. In 2017 Wollmeister Berlin celebrated its first anniversary.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(100)

#126 Nan Bray about sheep nutrition and land conservation

Nan Bray is a sheep farmer in Tasmania where she runs her company White Gum Wool. In this Wool Academy Podcast interview, Nan explains her three commitments of excellence in sheep nutrition, conservat...

1 Huhti 20211h 15min

#125 Sophie Holt about animal welfare on farm

Tom and Sophie Holt raise Dohne Merinos on their farm Coonong Station in Australia. Coonong Station is RWS and Authentico accredited as well as being the only Australian wool producer to be Certified ...

11 Maalis 202153min

#124 Nora and Viktor Jelinek about the value of story telling

Nora and Viktor Jelinek run a business by the name Visual Narrative. They are specialised in helping companies tell their stories successfully through photography. They are particularly focused on hel...

24 Helmi 202137min

#123 Dr. Paul Swan about the future of wool sustainability standards

Dr. Paul Swan is the Program Manager of the sustainability standard Sustainawool at the Australian Wool Exchange (AWEX). In this Wool Academy Podcast interview, Paul Swan provides details about Sustai...

10 Helmi 20211h 4min

#122 Cody Nicholson-Stratton about diversified livestock and local food systems

Cody Nicholson-Stratton shares the story of how he and his husband Thomas were looking to diversify their family's farm and promote sustainability for future generations. Together with two more genera...

27 Tammi 20211h 16min

#121 Ethical, sustainable and profitable wool production

Susan Finnigan together with her husband, son, and daughter-in-law grow fine merino wool on their sheep property Kia Ora in Australia. The farm is certified for several animal welfare and sustainabili...

14 Tammi 202139min

#120 Why Consumers Want To Know More

Verena Keller is the Managing Director Sales, Marketing and Product at Know Your Stuff - an online platform that makes the textile supply chain fully transparent and traceable from fibre to finished p...

17 Joulu 202038min

#119 Sustainability and Business Strategy go Hand in Hand - Interview with Ian Whiteford

Ian Whiteford is responsible for Sustainability and Compliance at the Schottish weaving company Alex Begg. In this interview, Ian Whiteford shares insights about how the company started implementing i...

3 Joulu 202042min