639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.

Colette Nataf is the CEO at Lightning AI.

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How to Use AI Ads to Drive $1.4M+ in App Revenue

How to Use AI Ads to Drive $1.4M+ in App Revenue

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before.Romain’s not just another founde...

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Secret Meta Ads Strategy Walkthrough

Secret Meta Ads Strategy Walkthrough

Want to know exactly what ads your competitors are running on Facebook and Instagram? This video is your ultimate guide to using the Meta Ads Library and powerful tools built on its API to uncover ad ...

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From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.With 10+ years of experience and a track record of leading six-figure infl...

14 Kesä 20251h 4min

From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.With 10+ years of experience and a track record of leading six-figure infl...

14 Kesä 20251h 6min

The Content Framework Top Apps Use to Go Viral in 2025

The Content Framework Top Apps Use to Go Viral in 2025

What’s the framework behind apps that consistently go viral? In this video, we break down the content production system used by today’s fastest-growing apps — a model that turns your team into a high-...

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The Playbook to Profitable Web-to-App Funnels

The Playbook to Profitable Web-to-App Funnels

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimiza...

7 Kesä 20251h 4min

The Playbook to Profitable Web-to-App Funnels

The Playbook to Profitable Web-to-App Funnels

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimiza...

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The Billion-Dollar App Monetization Strategy

The Billion-Dollar App Monetization Strategy

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically.Zach helped Uber unlock ...

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