639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.

Colette Nataf is the CEO at Lightning AI.

Jaksot(992)

Advanced ASO Strategies for 2024

Advanced ASO Strategies for 2024

Since I started ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app i...

16 Tammi 202416min

Lessons From Spending $20M on Ads

Lessons From Spending $20M on Ads

Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app. He reveals his UA and ASO roadmap for mobile apps including what channel...

15 Tammi 20241h 21min

App Onboarding Fail & What To Do Instead

App Onboarding Fail & What To Do Instead

Discover the app onboarding process that led to a 30% decrease in conversions and what they did wrong. 🚀 Whether you're a product manager, UX designer, or app publisher, understanding how to guide us...

9 Tammi 202411min

All Your ASO Questions Answered

All Your ASO Questions Answered

Welcome, App Nation, to an exhilarating new year where we shed light on some of the most burning questions about ASO and explore strategies to rank your app in the app store in 2024. Key Takeaways: 1....

3 Tammi 202413min

Live Coaching Call for AI Anti-Bullying App

Live Coaching Call for AI Anti-Bullying App

Get all your app growth questions answered in this video. Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster. You will discover ...

25 Joulu 20231h 5min

Applying The Blue Ocean Strategy to Apps

Applying The Blue Ocean Strategy to Apps

Blue Ocean Strategy is often cited as a highly effective approach for business scaling, emphasizing the identification of uncontested markets and unique value propositions. But how can it be applied t...

24 Joulu 202310min

Indie App Mastery: From Side Project to Full-Time Freedom

Indie App Mastery: From Side Project to Full-Time Freedom

Today's guest shares his journey from side hustle to full-time freedom and how he's been able to generate over 5M downloads for his app. You will discover: - Why indie devs should NOT be afraid to ask...

18 Joulu 20231h 33min

Copy The Paywall Strategy of This $7M Intermittent Fasting App

Copy The Paywall Strategy of This $7M Intermittent Fasting App

In this video, I'll be dissecting the most interesting paywall strategy I've ever come across in any app - the Zero app for intermittent fasting. I've been fascinated by how this app manages to genera...

12 Joulu 20237min

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