639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.

Colette Nataf is the CEO at Lightning AI.

Jaksot(996)

This Budgeting App Makes $400K a Month

This Budgeting App Makes $400K a Month

Discover a budgeting app that will help you manage your expenses and help you save. Plus, we teardown the app to see how it generates over $400,000 a month and how we can adapt our own apps from the ...

30 Maalis 202212min

Lessons From Selling Two Companies

Lessons From Selling Two Companies

In part 2 of our live stream with Sara Gifford, you will discover her key lessons from selling 2 companies and what she would have done differently. Also, why you should always take a call with a pote...

29 Maalis 202236min

How do you know it's the right time to scale?

How do you know it's the right time to scale?

Today we have a seasoned executive and entrepreneur with more than 15 years of P&L experience spanning sales, consulting, software development, project management, implementation, leadership and coach...

28 Maalis 202231min

How to Do Competitor Analysis

How to Do Competitor Analysis

Discover how to do competitor analysis for mobile apps so you can make the right decision for pricing, marketing strategies, and more! You can watch this video: https://youtu.be/01IzIHZvfZg Get our gr...

23 Maalis 202211min

Push Notifications: The Good, Bad & Ugly

Push Notifications: The Good, Bad & Ugly

In part two of our live stream with Kate MacFarlane, we discuss best practices when it comes to push notifications. What types of notifications bring users back and what types lead them to uninstall y...

22 Maalis 202234min

A/B Testing Ideas That Can Have a Big Impact

A/B Testing Ideas That Can Have a Big Impact

A/B testing is an essential part of any mobile marketer's playbook, and becoming even more critical as teams push to release faster, quickly understand how features are resonating (or not) and optimiz...

21 Maalis 202230min

Which Checkout Strategy Won 2 Taps vs 1 Tap?

Which Checkout Strategy Won 2 Taps vs 1 Tap?

We have a great case study of whether you should have a 2-tap checkout process vs a 1-tap checkout process. Discover the best strategies to increase your mobile app revenue. You can watch this video: ...

16 Maalis 20228min

The Best Approach to Creator Marketing

The Best Approach to Creator Marketing

In part 2 of our live stream with Jiri Kupiainen, we discuss the best approach to creator marketing and why you should treat it like a Facebook Ads campaign. Also, we discuss if we can leverage the co...

15 Maalis 202232min

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