687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.

Matt Horiuchi is the Director of User Acquisition at Calm.

Jaksot(991)

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This Guy Generated $450M in Mobile Ad Revenue

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100K Downloads TWICE & $4K Revenue in 2 Months (Indie App Growth Case Study)

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Want to go viral without having to create content?In this case study, we'll show you what we did to drive 100K downloads TWICE in 3 months. And how we took an indie app from zero traction to $4,000 in...

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This Guy Made $1M ARR Using No-Code Tools

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Struggling to get app store reviews? Or maybe you’ve hit a wall with your average rating stuck at 4.2 or 4.3? 🤔In this video, I’ll show you how we took one client from 50 reviews a month with a 4.3 r...

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