How to Change From In-App Purchases to Subscriptions

How to Change From In-App Purchases to Subscriptions

Want to know how to go from a one-time in-app purchase model to a subscription based app?

In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:

- How she knew that a one-time in app purchase wasn't a sustainable business model?

- Whether a monthly and annual subscription was more popular?

- Other strategies that she implemented to get conversion rates from 1% to 6%?

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=t4O8rEg-0tk

Jaksot(966)

653: Building a Media Company within Mobile Apps with Scott Silver

653: Building a Media Company within Mobile Apps with Scott Silver

Coming up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and his approach to working with some major brands like Skype and Starbucks. Scott Silver is the Partnerships Manager at Mammoth Media.

29 Touko 201836min

5 Killer Reasons Why You Need to Soft Launch Your App

5 Killer Reasons Why You Need to Soft Launch Your App

Coming up you're going to discover 5 killer reasons why you need to soft launch your app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/cD63cjBfQkg

25 Touko 201814min

652: How to Become an Instagram Badass with Paul Lam

652: How to Become an Instagram Badass with Paul Lam

Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to take the perfect photo of your abs. Paul Lam is the host of The Path Hunters podcast.

24 Touko 201834min

What Countries to Soft Launch an App?

What Countries to Soft Launch an App?

You're going to discover what countries you should soft-launch in and why we chose those countries Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/N_O4BWNRn_Q

23 Touko 20186min

651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo

651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo

Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel that resulted in $30,000 in revenue. Timothy Armoo is the Co-Founder at Fanbytes.

22 Touko 201833min

Pre Launch App Marketing: Focus on These Two Metrics

Pre Launch App Marketing: Focus on These Two Metrics

You're going to discover the two most important metrics that you should be thinking about during your pre-launch. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/jIpJp2S1_-Y

18 Touko 20184min

650: How to Rank Higher on Google Play with Muhaiber Muzaffar

650: How to Rank Higher on Google Play with Muhaiber Muzaffar

Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer account that helps all your apps get higher rankings.

17 Touko 201823min

My Favorite Subject Line Formula for PR

My Favorite Subject Line Formula for PR

Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/fe2zWVVaE5Y

16 Touko 20185min

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