725: Programmatic Targeting with Eric Seufert

725: Programmatic Targeting with Eric Seufert

Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model.

Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.

Jaksot(967)

AI-Powered Subscription Growth

AI-Powered Subscription Growth

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.You will discover:✅ How AI is reshaping the consumer subscription industry✅ Proven strategies to optimize growth, pricing, and retention using AI✅ Key opportunities & challenges for consumer and prosumer AI businessesLearn More about Phil Carter:Website: https://www.philgcarter.com/ Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq Substack: https://philgcarter.substack.com/ Maven Course: https://maven.com/philcarter/consumer-subscription-growthWork with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

5 Huhti 57min

AI-Powered Subscription Growth

AI-Powered Subscription Growth

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.You will discover:✅ How AI is reshaping the consumer subscription industry✅ Proven strategies to optimize growth, pricing, and retention using AI✅ Key opportunities & challenges for consumer and prosumer AI businessesLearn More about Phil Carter:Website: https://www.philgcarter.com/ Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq Substack: https://philgcarter.substack.com/ Maven Course: https://maven.com/philcarter/consumer-subscription-growthWork with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

5 Huhti 59min

Complete ASO Guide for Beginners 2025

Complete ASO Guide for Beginners 2025

Want to boost your app downloads and increase visibility in the App Store & Google Play? This step-by-step App Store Optimization (ASO) tutorial will show you exactly how to do that in 2025 and beyond!What you'll learn: 🚀 ✅ What ASO is & why it matters✅ The best keyword research strategies✅ How to analyze competitors✅ Tips to optimize your app title, subtitle & description✅ Secret ASO techniques to increase rankings🛠 Featured ASO Tool: https://asomobile.net/🎁 Save 40% with promo code: APPMASTERS40Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

1 Huhti 19min

Women in Tech: AI, Fundraising & Product Growth Strategies

Women in Tech: AI, Fundraising & Product Growth Strategies

In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI.Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert with over a decade of experience helping tech companies scale revenue, launch subscriptions, and drive sustainable growth.Join us as we break down the entire fundraising process, the power of well-designed products, and the best AI tools to help you grow your app business.You will discover:✅A step-by-step guide to fundraising for tech startups✅How to leverage AI tools for product growth and user retention✅Proven strategies to scale revenue and boost app monetizationLearn More:Sign up to Beta Test Prickly Pear : https://pricklypear.io/ Women X AI: https://www.womenxai.com/ Connect with Jenny: https://www.jennykaypollock.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

29 Maalis 1h 15min

Women in Tech: AI, Fundraising & Product Growth Strategies

Women in Tech: AI, Fundraising & Product Growth Strategies

In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI.Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert with over a decade of experience helping tech companies scale revenue, launch subscriptions, and drive sustainable growth.Join us as we break down the entire fundraising process, the power of well-designed products, and the best AI tools to help you grow your app business.You will discover:✅A step-by-step guide to fundraising for tech startups✅How to leverage AI tools for product growth and user retention✅Proven strategies to scale revenue and boost app monetizationLearn More:Sign up to Beta Test Prickly Pear : https://pricklypear.io/ Women X AI: https://www.womenxai.com/ Connect with Jenny: https://www.jennykaypollock.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

29 Maalis 1h 16min

How to Make Your New App Viral with No Budget

How to Make Your New App Viral with No Budget

Most people think you need a huge budget, press coverage, or a massive following to launch an app successfully. But what if I told you this young entrepreneur tested his product’s potential with just one tweet—and it worked?👉🏻 Here’s what you’ll learn:✅ The biggest challenges young entrepreneurs face & how to overcome them✅ How to validate your app idea with minimal effort✅ The key to balancing innovation and practicality when launching a product✅ The exact strategy to make your app go viral—without spending a dimeIf you’re building a startup or launching an app, this approach could change everything for you. Watch now! 🚀Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

25 Maalis 10min

Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy

Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy

In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue. We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual revenue. We'll also dive into the intersection of mobile product strategy and artificial intelligence, exploring how these elements combine to create exceptional product experiences.You will discover:✅The monetization frameworks that scaled Tinder to $1B+ in revenue✅Effective product strategies for building a great user experience✅How to use AI to shape product development todayLearn More:Ravi’s Substack: Ravi on Producthttps://www.ravi-mehta.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

22 Maalis 59min

Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy

Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy

In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue. We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual revenue. We'll also dive into the intersection of mobile product strategy and artificial intelligence, exploring how these elements combine to create exceptional product experiences.You will discover:✅The monetization frameworks that scaled Tinder to $1B+ in revenue✅Effective product strategies for building a great user experience✅How to use AI to shape product development todayLearn More:Ravi’s Substack: Ravi on Producthttps://www.ravi-mehta.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

22 Maalis 1h 5min

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