729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring -- just the way I like it.

Esther Crawford is the Co-Founder and CEO at

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How to 3X Your App Store Ratings

How to 3X Your App Store Ratings

Struggling to get app store reviews? Or maybe you’ve hit a wall with your average rating stuck at 4.2 or 4.3? 🤔In this video, I’ll show you how we took one client from 50 reviews a month with a 4.3 r...

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How Apps & Games Can Boost Revenue Beyond App Stores

How Apps & Games Can Boost Revenue Beyond App Stores

In this episode, we’re joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has...

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How to Create AI UGC Ads That Convert in 15 Minutes

How to Create AI UGC Ads That Convert in 15 Minutes

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily re...

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How to Create AI UGC Ads That Convert in 15 Minutes

How to Create AI UGC Ads That Convert in 15 Minutes

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily re...

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How MeWe Grew to 20M As A Privacy-First Social Media App

How MeWe Grew to 20M As A Privacy-First Social Media App

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-fi...

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How MeWe Grew to 20M As A Privacy-First Social Media App

How MeWe Grew to 20M As A Privacy-First Social Media App

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-fi...

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How to 2X Your App Retention With This Overlooked Ingredient

How to 2X Your App Retention With This Overlooked Ingredient

Want to instantly double your app retention? 🎵In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: musi...

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How to 2X Your App Retention With This Overlooked Ingredient

How to 2X Your App Retention With This Overlooked Ingredient

Want to instantly double your app retention? 🎵In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: musi...

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