729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring -- just the way I like it.

Esther Crawford is the Co-Founder and CEO at

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How She Scaled to 7M+ Installs on Google Play as an Indie Developer

How She Scaled to 7M+ Installs on Google Play as an Indie Developer

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using...

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How She Scaled to 7M+ Installs on Google Play as an Indie Developer

How She Scaled to 7M+ Installs on Google Play as an Indie Developer

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using...

26 Heinä 20251h 11min

App Marketing Trends That Will Explode Q4 Growth (2025)

App Marketing Trends That Will Explode Q4 Growth (2025)

What’s working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marke...

24 Heinä 202511min

App Marketing Trends That Will Explode Q4 Growth (2025)

App Marketing Trends That Will Explode Q4 Growth (2025)

What’s working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marke...

24 Heinä 20259min

Full Teardown of This $900K/Year Morning Routine App

Full Teardown of This $900K/Year Morning Routine App

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #...

22 Heinä 202512min

Full Teardown of This $900K/Year Morning Routine App

Full Teardown of This $900K/Year Morning Routine App

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #...

22 Heinä 202513min

The AI Ads Strategy That Led to 200M Views

The AI Ads Strategy That Led to 200M Views

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over ...

19 Heinä 20251h 6min

The AI Ads Strategy That Led to 200M Views

The AI Ads Strategy That Led to 200M Views

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over ...

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