Storytelling with Facebook Ads

Storytelling with Facebook Ads

Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook.

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The Content Framework Top Apps Use to Go Viral in 2025

The Content Framework Top Apps Use to Go Viral in 2025

What’s the framework behind apps that consistently go viral? In this video, we break down the content production system used by today’s fastest-growing apps — a model that turns your team into a high-...

10 Kesä 20258min

The Playbook to Profitable Web-to-App Funnels

The Playbook to Profitable Web-to-App Funnels

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimiza...

7 Kesä 20251h 4min

The Playbook to Profitable Web-to-App Funnels

The Playbook to Profitable Web-to-App Funnels

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimiza...

7 Kesä 20251h 6min

The Billion-Dollar App Monetization Strategy

The Billion-Dollar App Monetization Strategy

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically.Zach helped Uber unlock ...

31 Touko 20251h 4min

The Billion-Dollar App Monetization Strategy

The Billion-Dollar App Monetization Strategy

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically.Zach helped Uber unlock ...

31 Touko 20251h 3min

Grow Your App With These Simple Referral Tricks

Grow Your App With These Simple Referral Tricks

Want to grow your app like Cal AI, which now makes $20M+ a year? In this video, I break down the top word-of-mouth marketing / referral strategies that actually work in 2025 — with real examples and t...

27 Touko 202513min

MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned

MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned

We just got back from MAU Vegas — slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding.In this impromptu, caffeine-f...

24 Touko 202546min

MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned

MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned

We just got back from MAU Vegas — slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding.In this impromptu, caffeine-f...

24 Touko 202546min

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