812: Framework for Scaling New Growth Channels with Shoji Ueki

812: Framework for Scaling New Growth Channels with Shoji Ueki

Coming up is an interview from our first virtual summit from July 2018 with then Senior Director of Growth Marketing at SeatGeek, Shoji Ueki. You will discover how to find new growth channels, the framework for scaling that new channel and a better understanding of how your marketing efforts drive value to your company.

Shoji Ueki is currently the VP of Marketing at Grailed. When we did this interview he was the Senior Director of Growth Marketing at SeatGeek.

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SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Jaksot(982)

Profitable Meta Ads with a $1,200 Monthly Budget

Profitable Meta Ads with a $1,200 Monthly Budget

In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech. We'll also discuss a case study on how Mind Caddie grew its Monthly Active Users (MAU) from 300 to over 1,000 using growth-focused strategies. You will discover: ✔️ The importance of product metrics before scaling ✔️ How to identify when your product is ready for ad spend ✔️ A reinvestment strategy to achieve sustainable growth ✔️ Real-life growth case studies and actionable strategies Learn More: https://www.linkedin.com/in/hackerben/ https://www.mindcaddie.golf/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

11 Tammi 1h 5min

Profitable Meta Ads with a $1,200 Monthly Budget

Profitable Meta Ads with a $1,200 Monthly Budget

In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech. We'll also discuss a case study on how Mind Caddie grew its Monthly Active Users (MAU) from 300 to over 1,000 using growth-focused strategies. You will discover: ✔️ The importance of product metrics before scaling ✔️ How to identify when your product is ready for ad spend ✔️ A reinvestment strategy to achieve sustainable growth ✔️ Real-life growth case studies and actionable strategies Learn More: https://www.linkedin.com/in/hackerben/ https://www.mindcaddie.golf/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

11 Tammi 1h 3min

App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam

App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Chris Barton, co-founder of Shazam shared about the company's journey from a nascent idea to a global phenomenon. You will discover: ✔️ History of mobile technology ✔️ The power of perseverance ✔️ The evolution of the app market Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ Get your app audited: ⁠⁠https://appmasters.com/audit/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

9 Tammi 31min

Insights From Running $20M in Rewarded User Acquisition Campaigns

Insights From Running $20M in Rewarded User Acquisition Campaigns

Rewarded user acquisition: How does it work and is it right for your app? In this podcast, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

7 Tammi 7min

Insights From Running $20M in Rewarded User Acquisition Campaigns

Insights From Running $20M in Rewarded User Acquisition Campaigns

Rewarded user acquisition: How does it work and is it right for your app? In this video, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

7 Tammi 6min

Track These 4 Events to Increase Your App's Revenue

Track These 4 Events to Increase Your App's Revenue

Did you know 63% of users subscribe during onboarding? This key insight can help drive better decisions and improve your app's conversion rate! In this Podcast, we explore 4 significant events you should track to increase revenue. Learn why monitoring user behavior, including onboarding, feature usage, and subscription points, is essential for smarter decisions, a better user experience, and higher conversions. Watch now to discover how tracking user behavior can optimize your app and boost engagement! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

1 Tammi 6min

Breaking Through A Competitive App Category

Breaking Through A Competitive App Category

In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space. We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefined mindfulness in the digital age. With a deep understanding of digital product design and scaling for global brands, Jack offers a fresh perspective on app growth and design innovation. In this episode, Jack will delve into meditation app trends, community-led growth, and breaking UX conventions. 👉 You’ll learn: - Emerging trends and challenges in the meditation app market - Growth strategies: product-led, community-led, organic vs. paid - How breaking UX rules create meaningful user experiences Learn More: www.thewayapp.com https://apps.apple.com/us/app/the-way-meditation-path/id6459996442 https://www.linkedin.com/in/jack-shukman-71b7b060/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

21 Joulu 20241h 1min

This HACK Will Lower Your AI Costs

This HACK Will Lower Your AI Costs

Discover how to cut your AI expenses and keep them at just a small fraction of your revenue. In this Podcast, we’ll share strategies to help you lower your AI costs through better planning and advanced technical tools. Plus, you will learn how to ask the right questions in ChatGPT to simplify complex technical concepts! Whether you're just starting out or already running AI-driven processes, these tips will help you maximize efficiency and savings. Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

18 Joulu 20247min

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