From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps
In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.With 10+ years of experience and a track record of leading six-figure infl...
14 Kesä 20251h 6min
The Content Framework Top Apps Use to Go Viral in 2025
What’s the framework behind apps that consistently go viral? In this video, we break down the content production system used by today’s fastest-growing apps — a model that turns your team into a high-...
10 Kesä 20258min
The Playbook to Profitable Web-to-App Funnels
In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimiza...
7 Kesä 20251h 4min
The Playbook to Profitable Web-to-App Funnels
In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimiza...
7 Kesä 20251h 6min
The Billion-Dollar App Monetization Strategy
This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically.Zach helped Uber unlock ...
31 Touko 20251h 4min
The Billion-Dollar App Monetization Strategy
This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically.Zach helped Uber unlock ...
31 Touko 20251h 3min
Grow Your App With These Simple Referral Tricks
Want to grow your app like Cal AI, which now makes $20M+ a year? In this video, I break down the top word-of-mouth marketing / referral strategies that actually work in 2025 — with real examples and t...
27 Touko 202513min
MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned
We just got back from MAU Vegas — slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding.In this impromptu, caffeine-f...
24 Touko 202546min
