App Marketing by App Masters5 Touko 2021

834: How to Increase Mobile App Subscriptions with Fritz Charles

Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that was sold to a private investor. Fritz led mobile growth strategy at the National Basketball Association, IAC, and Aaptiv, where he focused on conversion optimization and subscription growth.

You will discover:
- How do we know if an app is fit for subscriptions?
- How do we decide on subscription length?
- How do we price subscriptions?
- Tools to help A/B test
- How to retain users and increase LTV
- What are the different promotions to increase conversions?

Fritz Charles is the founder of Q2 Mobile Labs.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..

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For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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