App Marketing by App Masters26 Touko 2021

837: The Best Performing Ad is Influencer Content with Jen Donahoe

Jen Donahoe is a Marketing and Growth Lead at Riot Games.

With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020.

You will discover:
- How influencer content is outperforming other forms of ads
- How to measure influencer marketing
- The biggest bang for your buck
- How to approach soft launch and what metrics are most important
- How to build a growth Hacking team
- Twitch vs YouTube

Show Mentions

- Famebit
- SurveyMonkey
- Episode 826: Jordan Blackman
- Adobe Spark
- Fav app: Levels

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..

We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com

For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1064)

The Influencer Marketing Math That Made Cal AI Profitable

How much should you actually pay an influencer?And more importantly, how do you make sure influencer marketing stays profitable when a video goes viral?Jake from Cal AI breaks down the numbers behind ...

27 Loka 12min

How a Full-Time Teacher Built a Nearly $1M App Business

What if you could build a nearly $1 MILLION app business while working a full-time job?In this episode, we are joined by Eric Duffett, a full-time teacher and mobile app developer who has built a near...

24 Loka 1h 1min

Before You Spend $1 on Meta Ads, Watch This

Thinking about running Meta Ads for your app? Before you spend a single dollar, make sure these 7 things are in place. Meta Ads can help you scale your app, but if your funnel isn't converting, your t...

20 Loka 20min

The Secrets to Web2App Growth (And the Risks Nobody Talks About)

Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it?In this episode, Igor Lyubimov, Founder & CEO of web2wa...

17 Loka 1h 12min

How Cal AI Scaled Influencer Marketing Without Killing Views

How do you scale influencer marketing without turning every creator video into an expensive infomercial?Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get ...

13 Loka 8min

How Reframe Scaled to $10M+ ARR

How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR?In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful s...

10 Loka 1h 12min

This Breathing App Sold to Peloton for $2M

Get 50% off ScreenDesign:https://screensdesign.com/?ref=appmastersWhat if staying niche is actually the path to a big acquisition?In this video, Steve P. Young breaks down how Breathwrk, a niche breat...

6 Loka 11min

AI and Growth in Regulated Markets

What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and i...

3 Loka 1h 2min