How to Optimize and Scale Apple Search Ads

How to Optimize and Scale Apple Search Ads

Discover the growth hacks to accelerate your app business growth.

Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps.

In June 2019, Michael finished his career at ABBYY to focus on Apple Search Ads. Later that year, Michael invented ASA Framework, which allows advertisers to continuously optimize and scale Search Ads campaigns.

Connect with Michael: https://angleconnect.com/

Topic Covered:

  • 02:20 - Michael's ASA Framework
  • 04:54 - ASA Search Tab Placement
  • 09:01 - What's the ideal CPT for discovery campaigns
  • 12:48 - Do you use the CPA goal with ASA
  • 18:50 - Apple Search Ads attribution
  • 19:01 - How to use just Apple AdServices for attribution
  • 26:33 - A hack to see low volume keywords from your discovery campaign
  • 29:34 - Blade Match App audit & ASA strategy
  • 41:32 - Negative keyword management
  • 48:48 - SAFE4R App audit
  • 01:20:42 - A trick to increase your ad revenue

You can watch this video: https://youtu.be/h50QibnHgTE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Jaksot(1015)

The Path to $100,000 ARR - What Flopped with Paid Ads

The Path to $100,000 ARR - What Flopped with Paid Ads

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscr...

23 Elo 20251h 13min

App Marketing On A Budget: My Proven $0 To $10k Strategy

App Marketing On A Budget: My Proven $0 To $10k Strategy

Want to grow your app without burning cash? 💸In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, al...

19 Elo 202523min

App Marketing On A Budget: My Proven $0 To $10k Strategy

App Marketing On A Budget: My Proven $0 To $10k Strategy

Want to grow your app without burning cash? 💸In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, al...

19 Elo 202524min

App Marketing Done Right with Steve P. Young

App Marketing Done Right with Steve P. Young

We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young! 🎙️From monetization and paid ads to scaling your app business — no topic was off-limits.If you ...

16 Elo 20251h 7min

App Marketing Done Right with Steve P. Young

App Marketing Done Right with Steve P. Young

We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young! 🎙️From monetization and paid ads to scaling your app business — no topic was off-limits.If you ...

16 Elo 20251h 8min

5 Free App Store Optimization Tools That Help Apps Print Cash

5 Free App Store Optimization Tools That Help Apps Print Cash

Everyone says ASO is dead. They're wrong.In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche ...

12 Elo 202515min

5 Free App Store Optimization Tools That Help Apps Print Cash

5 Free App Store Optimization Tools That Help Apps Print Cash

Everyone says ASO is dead. They're wrong.In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche ...

12 Elo 202514min

The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on ...

9 Elo 20251h 6min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
hyva-paha-johtaminen
inderespodi
ostan-asuntoja-podcast
rss-lahtijat
rahapuhetta
rss-sisalto-kuntoon
herrasmieshakkerit
taloudellinen-mielenrauha
oppimisen-psykologia
rss-porssipuhetta
rss-bisnesta-bebeja
rss-yrittajan-mielenmatka
rss-kohti-unelmia
rss-seuraava-potilas
rss-40-ajatusta-aanesta