High Growth as Free App or High Margin as Subscription App

High Growth as Free App or High Margin as Subscription App

In part 2 of the YouTube live stream with Alon Waller, you will discover whether you should go after lots of downloads as a completely free app or should you do a subscription app with high margins?

Also, we talk about our early results of A/B testing screenshots on iOS, when subscriptions do NOT work, and what is a good page view to installs conversion rate?

App Audits:

https://apps.apple.com/us/app/charging-play-sorrylowbattery/id1579537920

https://apps.apple.com/us/app/math-tutor-by-intellecquity/id1090646095

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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$140K MRR Niche Dating App in Just 6 Months

$140K MRR Niche Dating App in Just 6 Months

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App Ideas That People Are Already Searching For (Steal This Strategy)

App Ideas That People Are Already Searching For (Steal This Strategy)

Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/Most app developers fail before they even write their first line of code.Why?Because they start with an idea instead...

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How She Built Two AI Apps to $300K MRR

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Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​ ​Get Tickets: https://luma.com/qcmhcnf3How do you build AI apps that go viral without spending a dollar on ads?In this episode, we...

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This Speaker Cleaner App Makes $400K / Month

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Be a part of the $1K MRR Challenge inside the App Founders Community:https://appfounders.co/Can a simple speaker cleaning app really make over $400,000 per month?In this video, we break down Clear Wav...

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Why App Store Screenshots Matter for ASO

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How to Create App Store Screenshots That Get More Downloads

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Try: https://appscreens.com/Want to increase your App Store downloads by 30% without changing your keywords or running more ads?In this video, Steve P. Young breaks down the exact App Store screenshot...

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Apple’s 2025 App of The Year

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Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from ...

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The Web2App Playbook: Scale Your App Without App Store Limits

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Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on th...

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