How User-Generated Content Ads Increase Installs by 30%

How User-Generated Content Ads Increase Installs by 30%

Discover why user-generated content ads are outperforming your overpriced agency-produced creatives.

We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs.

Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.

Get your app audited: http://www.appmasters.com/audit

SPONSORS

SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

Learn more by visiting SocialPeta.com.

Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
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Twitter: @stevepyoung
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Monetizing Your App's Minimum Viable Product

Monetizing Your App's Minimum Viable Product

Welcome to our comprehensive guide for app developers seeking to maximize their trial activation rates and effectively monetize their minimum viable product (MVP)! 📱 Unlocking Trial Activation Rates 📱 One of the key challenges faced by app developers is getting users to activate the trial version of their app and experience its full capabilities. We reveal proven tactics to skyrocket your trial activation rates. From optimizing user onboarding experiences to leveraging persuasive messaging and calls-to-action, we leave no stone unturned in our quest to boost your app's conversions. 🚀 Monetizing Your Minimum Viable Product (MVP) 🚀 Once you've successfully captured your users' attention and secured trial activations, the next crucial step is to monetize your MVP effectively. We provide invaluable insights into various monetization strategies tailored specifically for early-stage app developers. Discover the power of in-app purchases, subscription models, and innovative advertising techniques that strike the perfect balance between revenue generation and user satisfaction. Learn more about Hannah Parvaz: https://www.linkedin.com/in/hnpvz/ https://www.aperture.london/ You can also watch the video: https://youtu.be/3GRusD0Vib0 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

11 Heinä 20239min

The Comprehensive App Store Optimization Guide for 2023

The Comprehensive App Store Optimization Guide for 2023

In this comprehensive video, we delve into the latest App Store Optimization (ASO) strategies that are sure to skyrocket your app's visibility and downloads in 2023 and beyond. Ariel Michaeli is the Founder and CEO at Appfigures - the app analytics, optimization, and intelligence choice for top developers, publishers, marketers, and analysts. 🔎 No Downloads? No Problem! We kick things off by addressing a common concern: what to do when your app has little to no downloads. We share actionable tips and tricks to effectively optimize your app's visibility, compelling potential users to hit that download button. From keyword research and optimization to creating an eye-catching app icon, we cover it all. 🚀 User Acquisition and ASO: The Perfect Duo ASO and user acquisition go hand in hand. We explore how these two strategies intersect and impact each other. Discover the secrets behind attracting high-quality users and leveraging ASO to optimize your user acquisition efforts. Harness the power of targeted keywords, engaging app descriptions, and enticing screenshots to capture the attention of your ideal users. 🔝 Breaking into the Top 3 for Your Target Keyword Climbing to the top of search results is a game-changer for any app. We reveal advanced techniques to secure a spot in the coveted top 3 positions for your target keyword. Uncover the nuances of keyword density, competitor analysis, and metadata optimization that will help you outrank your competitors and gain a competitive edge. 🎥 Don't forget to subscribe to our channel for more insightful videos on app development, marketing, and growth hacking. Hit the bell icon to receive notifications whenever we upload new content. Let's make your app stand out in the crowded app stores together! 🌟 Learn more: https://appfigures.com/aso-tools https://appfigures.com/app-intelligence App Audits: https://play.google.com/store/apps/details?id=com.in.triviaearn&hl=en_IN&gl=US https://apps.apple.com/app/id6444007324 You can also watch the video: https://youtube.com/live/j0mRQ9TtIs0 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

10 Heinä 20231h 18min

A/B Testing Explained: What to Test First and Data Requirements

A/B Testing Explained: What to Test First and Data Requirements

Welcome to our latest video, where we delve into the fascinating world of A/B testing and uncover the secrets to optimizing your app's registration process. In this video, we kick off by explaining the fundamentals of A/B testing. Discover what A/B testing is, how it works, and why it's a crucial tool in the arsenal of any app developer or marketer. We provide expert insights into identifying the key elements to focus on when starting your A/B testing journey. Discover which components of your app's user interface, messaging, or design are most likely to impact your users' behavior and conversion rates. Uncover the secrets to prioritizing your tests for maximum impact. We walk you through the considerations to keep in mind when determining the sample size for your experiments. Learn how to strike the right balance between statistical significance and practicality to obtain meaningful results from your tests. Finally, we turn our attention to optimizing your app's registration process. We share powerful strategies and best practices to streamline and enhance this critical user journey. Discover how small tweaks and modifications can have a substantial impact on user engagement and conversion rates. Whether you're a developer, marketer, or entrepreneur, this video offers practical advice, insightful tips, and real-world examples to help you harness the power of A/B testing. Start making data-driven decisions, optimize your app's registration process, and unlock the potential for increased conversions and user satisfaction. You can also watch the video: https://youtu.be/sMpDs6hcL80 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

4 Heinä 20239min

Mastering Push Notifications: Best Practices for App & Web Users

Mastering Push Notifications: Best Practices for App & Web Users

In today's digital landscape, effective push notification strategies are vital for app developers and WordPress users alike. Whether you're aiming to boost user engagement, drive traffic to your website, or increase conversions, this video has got you covered. Join us as we delve into the world of push notifications, exploring the best practices that will help you captivate your audience and deliver meaningful messages. From app push notifications to WordPress push notifications, we'll provide practical tips, real-world examples, and expert insights to supercharge your notification game. Anna Efimova is the Sales Director at Notix - an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. App Audits: https://play.google.com/store/apps/details?id=com.artemisdevelopment.partygamespro https://apps.apple.com/app/pikit-with-friends/id1528858046 You can also watch the video: https://youtube.com/live/z-4aDvBkC88 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

3 Heinä 20231h

Boost Your App Subscription Revenue: Proven Strategies and Optimization Tips

Boost Your App Subscription Revenue: Proven Strategies and Optimization Tips

Here's my presentation from MAU Vegas 2023 on all the latest strategies to increase your app subscription. Welcome to our latest video where we dive into the world of app subscription revenue and share valuable insights to help you maximize your earnings. In this comprehensive guide, we'll cover a range of effective strategies that can significantly enhance your app's subscription revenue. 🚀 Discover the Power of Long Paywalls We explore the fascinating concept of long paywalls and why they consistently outperform shorter ones. Uncover the psychology behind user behavior and learn how extending the paywall duration can increase conversions and revenue. 💰 Test a Hard Paywall for Success Are you hesitant about using a hard paywall for your app? We'll explain why it's worth giving it a shot. Dive into the reasons behind the effectiveness of hard paywalls, learn how they can drive higher subscription numbers, and explore various techniques to test and optimize this strategy for your specific app. 📈 Optimize Trials for Maximum Subscriptions Trials are a powerful tool for attracting new users and convincing them to become paying subscribers. Join us as we guide you through the process of optimizing trials for optimal conversion rates and revenue. We'll share best practices, explore trial length considerations, and reveal effective techniques to nudge users toward long-term subscriptions. 🔁 Win Back Campaigns: Retain and Re-engage Subscribers Losing subscribers is inevitable, but winning them back is possible with well-designed win-back campaigns. Discover how to craft compelling offers, re-engage former subscribers, and reduce churn rates. We'll share proven strategies to win back lost customers and rebuild a loyal user base. You can also watch the video: https://youtu.be/bCfwbniOwlQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

27 Kesä 202321min

How the Gaming Ecosystem is Approaching Growth in 2023

How the Gaming Ecosystem is Approaching Growth in 2023

Gaming has always been on the bleeding edge of acquisition innovation for the mobile app ecosystem. In this panel discussion (moderated by Steve P. Young), growth experts from leading gaming companies will share how they've navigated ATT, SKAN, and more, and what they are doing to future-proof their growth efforts from the next round of industry changes. Thank you to MAU Vegas for letting us post this video. Learn more: https://mauvegas.com/ Panelists: https://www.linkedin.com/in/margarita-vasilevski-79a5575a/ https://www.linkedin.com/in/omergerzon/ https://www.linkedin.com/in/rebecca-caulkins- You can also watch the video: https://youtu.be/12LVpafR2KM Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

20 Kesä 202332min

Unlocking Early Stage Mobile App Growth

Unlocking Early Stage Mobile App Growth

In this video, we explore several crucial topics that can significantly impact the growth of your mobile app. From finding product-market fit to the myth of the silver bullet to focusing on the work that matters, we draw from our expertise and experiences in the mobile app industry to provide practical insights and actionable tips for your app's growth journey. Nathan Hudson is a 2x Head of Growth and Founder of Perceptycs - A strategic growth partner that helps early stage mobile apps scale from pre-seed to series B. With experience on both the product and marketing side, Nathan specialises in finding product market fit, full funnel growth strategy and getting paid ads to turn a profit. App Audits: https://play.google.com/store/apps/details?id=com.pistiscoding.multistatussaver https://www.xverse.app/ You can also watch the video: https://youtube.com/live/JZ-eVK0dzuw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

19 Kesä 20231h 2min

Copy This $6M App Monetization Strategy

Copy This $6M App Monetization Strategy

Discover what I believe is the best way to monetize a subscription app and the numbers behind each one of my hypotheses. We discuss why it's important to offer a discount during the first-time user experience, how to implement a free trial or freemium model, and the importance of getting that first dollar from a new user. Each hypothesis is supported by data-backed insights and analysis, ensuring that you make informed decisions when implementing these strategies. By understanding user preferences, analyzing usage patterns, and measuring key metrics such as engagement, satisfaction, conversion rates, and retention, you can make data-driven decisions to optimize your app monetization strategy. We'll provide you with practical tips and real-world examples to help you apply these best practices effectively. Flo app: https://flo.health/ You can also watch the video: https://youtu.be/ODWgul9tXus Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

13 Kesä 202316min

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