How User-Generated Content Ads Increase Installs by 30%

Today's guest is Shriya Sekhsaria, the Founder and CEO of Lumhaa. She has won awards such as 2021 Superwoman of the Year (EduTalk in association with the Indian Ministry of SMEs) and 2020 Woman STEM Entrepreneur of the Year (AWIS). Shriya is also a bestselling novelist and 3x All East archer. You will discover - How EdTech is growing - How to sell app subscriptions to organizations - How she came up pricing for the organizations - Why she is selling physical products - Her outbound strategy - The #1 growth strategy -> free is not equal for everyone Shriya Sekhsaria is the Founder and CEO of Lumhaa. Show Mentions - Fav app: Mail SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter. Go to SearchAds.com to start your free trial. Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

23 Syys 202142min

Are you looking for app store optimization (ASO) strategies while running big user acquisition (UA) campaigns? We cover why you need to invest in ASO still despite a high performing UA campaign. You will also discover: - How do you convince your manager that ASO is a good investment when you already have a UA strategy that works - The #1 overlooked ASO strategy for million-dollar apps - How to implement ASO workflow for million-dollar apps Learn more about CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/bVqHdQBixIo Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

22 Syys 202118min

Today's guest is Aykut Bal, Storyteller at Storyly & Head of Product at App Samurai. Topics Covered: 02:35 - How to onboard users to an app the smart way 09:18 - How to properly introduce new or idle features 09:41 - How to educate and entertain users through gamification 11:09 - How to personalize content 15:25 - How to communicate offers and boosting participation to campaigns 21:54 - Bewakoof App Audit 29:34 - How to increase your feedback from user surveys 31:39 - In-app messaging and stories within games 36:23 - how to use in-app stories with educational apps 37:09 - Does having a lot of stories increase app size 39:34 - UrbanYogi App Audit You can watch this video: https://youtu.be/pgE1TPs67bk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

20 Syys 20211h

Neil and Jinjing are a happy couple and founders of the Lovecast Wedding Livestream App. They were senior software engineers at Uber & Google, but quit their job to work on Lovecast together. You will discover: - What kind of research went into product development before building the product - How did they figure out monetization - The marketing channel they focused on for launch - How live chat improves your product - How to improve your product by collecting feedback & analytics data - The Firebase extensions to help you get data exported to BitQuery - Efficient web and mobile development using Flutter - What converts better mobile or web? - Working Jinjing Liang is the Co-Founder & CEO at Lovecast. Neil Parker is the Co-Founder and CTO at Lovecast. Show Mentions - Ahrefs - SheIn SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter. Go to SearchAds.com to start your free trial. Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

16 Syys 202143min

Is your app ready to scale? In this video, we discuss App Store optimization strategies for apps running user acquisition campaigns. You will discover: - How do we structure ASO when we're ready to scale? - Part 1: Target higher traffic keywords - Part 2: Expand to other localizations - How to incorporate ASO into your UA strategy? Learn more about CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/kgddQRMsS3o Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

15 Syys 202131min

Today's guest is John Vitti who is the founder and CEO of VersusGame, a prediction based gaming app where users can profit off their predictions on any real world event. To date, VersusGame has given back millions of cash prizes to winners, and has over 7.5 million active users. You will discover: - How VersusGame all started and the many pivots it had - The onboarding flow test that led to 70% more signups - How he tested the MVP of the product - How creators are turning to VersusGame for additional revenue streams - The early marketing campaigns that worked really well - How the app re-engages users - What's one thing he knows today that he wishes he knew when he first started in 2018 - Best organic and paid marketing channel today John Vitti is the CEO of VersusGame. Show Mentions - Fav app: LinkedIn SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter. Go to SearchAds.com to start your free trial. Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

9 Syys 202134min

After you've done keyword research for App Store SEO, how do you prioritize which keywords go into the title, subtitle (or short description), and keyword field or long description? In this video, we cover keyword prioritization, and should you go after branded keywords of your competitors? Topics covered: - How should you prioritize keywords - Should you try to rank for branded keywords Learn more about CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/ySUE-YvwI4Y Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

8 Syys 202114min

Today's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile marketing insights. In minutes, not hours. You will discover how obsessing with onboarding and paywall experiments and always testing has led to some big wins. Topics Covered: 02:48 - The Psych Framework to a great onboarding experience 16:23 - Should you position your app against another big app eg. "evernote killer" 18:09 - What's the advantage of App Radar when you have details in Google Play console 19:47 - Will Android users ever pay for anything? 24:08 - FAQs 4 fun App Audit 30:14 - Is it more expensive to do Google Ads to promote iOS apps than Android apps? 39:28 - App attribution for Apple Search Ads 45:13 - Is it better to send traffic to website rather than the app? 50:00 - Should you launch both apps at the 50:00 51:32 - Proddy App Audit The Psych Framework: https://andrewchen.com/psychd-funnel-conversion/ You can watch this video: https://youtu.be/dgz8usXoDkE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

6 Syys 20211h 16min