App Marketing by App Masters11 Heinä 2022

How Smaller Brands Generate Breakout Growth

Every year we see apps from relatively unknown smaller brands emerge out of nowhere and achieve amazing user growth. And while they may not achieve the sheer volume of installs as Amazon or Netflix, their growth might far exceed what was expected.

How did these brands transcend the competition? What was their “playbook”? Across the more than 100 apps studied across 7 categories, 3 themes were prominent for these leading brands:

Offline Partnerships: Promotions with sports teams, games, athletes, and music artists. Tapping into a partner’s fan power was key. Partnerships with organizations that do not have fans did not convert installs (e.g., corporate partners).

Mobile Ecosystem Integrations: Product development that positioned apps on operating systems, blockchain, payments platforms, and on-device integration with carrier and/or handset manufacturer smartphones.

Product-Led Growth – specifically features that make the experience more valuable to users on each return visit – were built in and increased the likelihood of grassroots growth. This came in the form of unique currency, experiences, entertainment, or information.

Learn More:

https://digitalturbine.apptopia.com/brag-index

https://www.digitalturbine.com/

https://www.linkedin.com/in/gregorywester/

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

SPONSORS

Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.

Get Started for FREE: https://www.helpshift.com/appmasters/

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1038)

This Speaker Cleaner App Makes $400K / Month

Be a part of the $1K MRR Challenge inside the App Founders Community:https://appfounders.co/Can a simple speaker cleaning app really make over $400,000 per month?In this video, we break down Clear Wav...

28 Heinä 8min

Why App Store Screenshots Matter for ASO

Your App Store screenshots can make or break your conversion rate.In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthan...

25 Heinä 1h 12min

How to Create App Store Screenshots That Get More Downloads

Try: https://appscreens.com/Want to increase your App Store downloads by 30% without changing your keywords or running more ads?In this video, Steve P. Young breaks down the exact App Store screenshot...

21 Heinä 21min

Apple’s 2025 App of The Year

Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from ...

18 Heinä 1h 9min

The Web2App Playbook: Scale Your App Without App Store Limits

Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on th...

14 Heinä 28min

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy

What if the future of app monetization doesn't happen inside the App Store?According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown ...

11 Heinä 57min

Subscription Apps Making 10x More With This One Trick

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.Steve breaks down real case studie...

7 Heinä 21min

The #1 Thing Preventing Your App From Scaling Faster

Most app founders think growth is limited by creatives, ASO, or ad performance.But there's another problem that quietly kills scale: cash flow.In this video, I break down the biggest bottleneck many i...

30 Kesä 13min