829: How to Test New App Marketing Channels with Susan Azari
Today's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and ...
30 Maalis 202129min
App Marketing Live & Update on My Apps
This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how ...
25 Maalis 202159min
828: How to Get Your App Preloaded on Devices with Martin Lancee
Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) lia...
23 Maalis 202132min
Indie iOS Developer Success Story - Water Tracker App
Today's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this ide...
18 Maalis 20211h 8min
827: User Acquisition for a New Product with Gina Kwong
Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels....
16 Maalis 202142min
Data Analytics for Growth Marketing
With over 12 years of experience in creating actionable data, Lior Barak shares how focusing and structuring your data will help explode your mobile app growth. He helps companies automate their dat...
11 Maalis 20211h 1min
Avoid These App Launch Mistakes (Part 4) - App Startup Series
Discover ALL the app launch mistakes that you want to avoid including how to soft launch your app and the proper way to ask for user feedback. TOPICS: - How to get beta users - How to soft launch your...
10 Maalis 202121min
826: Easy Ways to Increase Mobile Game Monetization with Jordan Blackman
Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more. You will dis...
9 Maalis 202137min
